Marketing Campaign Manager – Financial Services
Perspective Financial GroupWe are looking for a driven and experienced Marketing Campaign Manager to join our growing marketing team within a leading financial services organisation. This is a pivotal role responsible for delivering integrated, insight‑led marketing campaigns that directly support our commercial and growth objectives.
Operating in a fast‑paced and regulated environment, you will own the end‑to‑end delivery of multiple campaigns, combining strategic thinking, creative execution and rigorous performance measurement. You’ll work cross‑functionally with stakeholders across the business and play a key role in bringing our marketing strategy to life.
If you thrive on turning objectives into action, love using data to optimise performance and enjoy seeing tangible results from your work, this role offers a real opportunity to make an impact.
Office: Perspective Financial Group Ltd
Location: Home Based
Hours: Monday – Friday 9am to 5pm with a one hour break (35 hours)
Salary: Competitive dependant on experience and qualifications. Available upon request.
Please note: any offer of employment is subject to satisfactory criminal record background checks.
What We’re Looking For
Proven experience as a Campaign Manager or similar role within financial services or a regulated environment.
Strong strategic and creative thinking, with the ability to build compelling, results‑driven campaigns.
Excellent writing skills, with confidence crafting and briefing compliant marketing copy.
Hands‑on experience with:
- UTM set‑up and tracking
- Google Analytics (GA4)
- HubSpot (campaigns, reporting and lead nurture workflows)
Strong analytical skills with the ability to turn data into insight and action.
Exceptional project management and organisational skills, comfortable managing multiple campaigns simultaneously.
Proactive, detail‑oriented and solution‑focused.
Confident communicator, able to work effectively with senior stakeholders and cross‑functional teams.
- Plan, manage and deliver integrated, multi‑channel marketing campaigns aligned to business and marketing strategy.
- Translate objectives into clear campaign plans, defining audiences, messaging, KPIs, timelines and budgets.
- Lead campaign ideation, messaging and creative briefing, ensuring all activity is on brand, compliant and customer‑focused.
- Write and oversee the development of high‑quality campaign copy, including emails, landing pages and nurture content.
- Coordinate cross‑functional teams and external partners to ensure campaigns are delivered on time and on budget.
- Set up and manage UTM tracking, ensuring accurate attribution and performance measurement.
- Use Google Analytics and HubSpot to monitor, optimise and report on campaign performance.
- Build and optimise lead nurture journeys to drive engagement and conversion through the funnel.
- Produce clear, insightful reports demonstrating progress against marketing and commercial objectives.
- Manage campaign budgets and continuously optimise activity to maximise ROI.
- Drive continuous improvement by applying insights, testing new approaches.