Marketing Campaign Manager
FirstcloseMarketing Campaign Manager
Location: Remote
Company: FirstClose, Inc.
About FirstClose
FirstClose is a leading fintech provider of data and workflow solutions purpose-built for home equity and mortgage lenders. Our suite of products helps lenders originate and close home equity loans faster, more efficiently, and with a better borrower experience.
Role Overview
The Marketing Campaign Manager is a hybrid strategic and execution-focused role responsible for planning, launching, and optimizing integrated marketing campaigns that drive engagement, pipeline, and revenue. This role blends account-based marketing strategy with campaign orchestration across channels, serving as the connective tissue between Marketing, Sales, Product, and Customer teams.
You will own campaigns from concept to performance reporting—developing targeted, personalized programs for high-value accounts while also scaling broader campaigns that support demand generation, product adoption, and customer growth.
Key Responsibilities
Campaign Strategy & Execution
- Develop and execute integrated marketing campaigns aligned to business priorities, product launches, and revenue goals.
- Own end-to-end campaign management including planning, messaging, channels, timelines, execution, budget management and measurement.
- Translate objectives into actionable multi-channel campaign plans across email, digital, events, webinars, content, and sales enablement.
Account-Based & Targeted Marketing
- Partner with Sales to identify, prioritize, and engage high-value target accounts using ABM principles.
- Design personalized, account-centric campaigns that increase engagement and influence pipeline.
- Coordinate tailored content and experiences for strategic accounts while ensuring scalability.
Cross-Functional Collaboration
- Work closely with Sales, Product Marketing, Demand Gen, and Customer teams to ensure alignment.
- Collaborate with creative, content, and operations partners to deliver high-quality assets on time.
- Support sales enablement by aligning campaign themes to sales motions.
Performance Measurement & Optimization
- Define KPIs across awareness, engagement, pipeline, and revenue influence.
- Monitor performance, analyze results, and optimize campaigns using data and insights.
- Provide reporting and recommendations to leadership.
Market & Industry Insight
- Stay current on industry trends, buyer behavior, and competitive dynamics.
- Use insights to refine targeting, messaging, and campaign strategy.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in campaign management, ABM, or B2B marketing roles.
- 5 + years Saas experience, Fintech or Mortgage technology is a plus
- Proven success executing multi-channel campaigns with measurable outcomes.
- Strong understanding of ABM, segmentation, personalization, and buyer journeys.
- Strong project management, communication, and organizational skills.
- Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
Why This Role Matters
This role ensures FirstClose’s marketing efforts are cohesive, targeted, and revenue-aligned. The Marketing Campaign Manager will help scale high-performing programs, personalize key moments, and bring strategy to life through disciplined campaign execution.