Marketing Campaign and Web Coordinator

About the role

Swoop is searching for an organized, data-driven, hands-on Campaign and Web Coordinator to join our Marketing Team. This role will make sure our campaigns launch on time, emails reach the right audiences, and reports reflect performance accurately. 

The ideal candidate is proficient in campaign operations, email marketing, and attribution tracking and wants to grow in marketing operations and lifecycle marketing. The position will report to the Marketing Campaign and Web Manager. It’s designed for candidates with experience in AdTech. An understanding of the pharmaceutical industry is preferred.

What you'll do

• Create campaigns with accuracy and consistency, including audience segmentation, UTM parameters, tracking, and campaign naming conventions.

• Manage campaign and email calendars, trackers, and assets.

• Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails.

• Run QA on rendering, links, personalization, and deliverability.

• Create proofs and execute approval workflows before publication.

• Maintain templates, audience lists, and suppression logic, including compliance requirements for unsubscribes and opt-outs.

• Manage attribution tracking across marketing and sales.

• Flag gaps in lead capture, form handling, and conversion paths.
• Create regular KPI reports for email, web, and campaign performance in one clear view.

• Build and maintain dashboards and reports for cross-functional teams, executive leadership, and stakeholders.

• Support Swoop.com and NimbleRx.com web operations.

• Contribute to web updates, troubleshoot issues, and document bugs.

Qualifications

• A bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience

• 2 to 5 years of experience in marketing operations, digital marketing, email marketing, or web management, preferably in B2B, healthcare, advertising, or AdTech industries

• Hands-on experience building and sending emails in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)

• Working knowledge of CRM and reporting tools

• Experience with Salesforce reports and dashboards strongly preferred

• Working knowledge of web analytics (GA4) and campaign tracking fundamentals (UTMs, conversion tracking, attribution basics)

• Experience publishing and updating content in a CMS (e.g., WordPress, Webflow)

• Strong attention to detail with a QA mindset and the ability to catch errors quickly

• Ability to manage multiple projects and deadlines in a fast-paced environment