Marketing Automation Specialist

Shift:

Marketing Automation Specialist

Are you passionate about turning consumer behavior into personalized, high-performing marketing journeys?

As a Marketing Automation Specialist at Nebraska Medicine, you will design, build, and optimize sophisticated automated campaigns in Salesforce Marketing Cloud that help more patients discover and connect with our care. You’ll combine data, creativity, and strategy to create seamless consumer experiences while collaborating with strategists, analysts, content experts, and designers to continuously improve results.

This is a high-impact role on our Marketing Operations team where your work directly drives lead generation and patient growth for one of Nebraska’s largest health systems. If you thrive at the intersection of marketing technology, analytics, and consumer insight — and you’re known for exceptional attention to detail — we’d love to meet you.

Details:  Marketing Automation Specialist

• Candidate must live in Nebraska or Iowa

• Preferred consideration will be given to applicants with Salesforce Marketing Cloud and Pardot experience

• Resume REQUIRED for consideration

Why Work at Nebraska Medicine?

• Together. Extraordinary. Join a team that values your skills, delivering exceptional care through collaboration.
• Leading Health Network Work with the region’s top academic health network, partnering with UNMC to transform lives through education, research, and patient care.
• Dignity and Respect: We value all backgrounds and experiences, reflecting the communities we serve.
• Educational Support Enjoy up to $5,000/year in tuition assistance, a 35% discount at Clarkson College, and career advancement opportunities with covered educational costs.

Be part of something extraordinary at Nebraska Medicine!

Builds automated consumer journey-based campaigns in Salesforce Marketing Cloud based on consumer behaviors and interactions. Reviews campaign activity and collaborate with strategists, analysts, content experts and designers to create new and optimize existing automated marketing journeys.

Required Qualifications: Marketing Automation Specialist

• Minimum three years marketing or communications experience required.

• Experience creating automated or drip marketing campaigns within platforms such as Salesforce Marketing Cloud, Hubspot, etc. required.
• Bachelor's degree or equivalent combination of education and experience (one year of experience is equal to one year of education) required.

• Experience writing and using SQL queries to access information stored in databases required.

• Ability to empathize with and envision consumer needs required.

• Analytical and creative thinking required.

• Solid understanding of email marketing and the overall digital marketing landscape required.

• Exceptional attention to detail required.

• Exceptional written and communication skills required.

• Ability to successfully prioritize multiple tasks with good judgment required.

Preferred Qualifications: Marketing Automation Specialist

• Salesforce Marketing Cloud experience preferred.
• Pardot experience preferred.
• Experience generating creative for social and digital ad campaigns preferred.
• Experience researching and documenting processes preferred.
• Proficient in Visio workflow design preferred.
• Strong user experience design preferred.