Marketing Automation Manager, Salesforce

The Role

Job Title: Marketing Automation Manager, Salesforce

Location: Remote, US

We’re looking for an experienced Marketing Automation Manager to join our client-embedded teams supporting leading brands in the tech and e-commerce space. This role is ideal for someone who thrives at the intersection of marketing strategy, data, and technology—and enjoys driving measurable impact at scale.

You’ll play a key role in planning, executing, and optimizing global marketing campaigns using Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot). You’ll leverage email, digital advertising, and web channels to increase engagement, demand, and brand awareness.

What you'll do

• Build, launch, and optimize email marketing campaigns—from template setup and testing to deployment, tracking, and reporting
• Develop audience segmentation using demographic, firmographic, and behavioral data such as email engagement and website activity
• Design and optimize lead nurturing and customer journey workflows to improve engagement and conversion
• Monitor list health and deliverability, reducing list decay and unsubscribes while improving campaign performance
• Plan and execute A/B and multivariate tests to uncover insights and improve campaign effectiveness
• Analyze performance data and translate insights into clear, actionable recommendations
• Partner cross-functionally with internal teams and external stakeholders to deliver high-quality marketing campaigns
• Support localization and regional execution of email marketing programs

What you'll bring

• Bachelor’s degree in a quantitative or analytical field (e.g., economics, statistics, computer science) preferred
• 3+ years of hands-on experience in marketing automation or lifecycle marketing
• Strong experience with Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot)
• Experience integrating webinar and virtual event platforms with Salesforce marketing tools
• Working knowledge of HTML/CSS for email development and troubleshooting
• Solid understanding of email marketing best practices, compliance, and accessibility (CAN-SPAM, GDPR, ALT tags, image optimization, etc.)
• Familiarity with email performance metrics such as deliverability, sender reputation, and engagement rates
• Experience with segmentation, dynamic content, personalization, and campaign measurement
• Exposure to creative tools like Photoshop and HTML editors for email troubleshooting
• Experience designing and analyzing A/B and multivariate tests
• Strong analytical mindset with the ability to turn data into insights
• SQL or similar data skills a plus
• Comfortable learning new tools quickly in a fast-paced environment

Additional Information

We offer competitive salaries, paid vacation, work from home (WFH), and a wide variety of other great perks!

The fine print:

• Please include current resume and cover letter, as we would like to learn more about you and your experience
• Candidates selected for next steps will be contacted
• You can learn more about working with us at Brainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

Relocation and sponsorship are not provided.