Looking for an enthusiastic and driven Marketing Associate to join our growing CoolVacay department!
Work Type: Full-time. Hourly. Year-round.
Work Schedule: Monday-Friday. 9AM-5PM (EST).
Location: Fully remote. Must be available to work in different time zones within the US.
Robust benefits package available.
Position Summary:
Lemonjuice Solutions invests in fractionally owned real estate and upgrades the property to the
highest and best use for today’s environment. We reimagine the ownership, governance, and operations
of the properties. CoolVacay is our travel and vacation‑rental department that supports travelers in finding and booking vacation rentals—including condos, beach homes, cabins, and resort‑style accommodations—and provides property and rental management services for owners.
As a Marketing Associate in this department, you will contribute to brand‑building efforts, assist with multi‑channel marketing campaigns, and help CoolVacay engage travelers looking for memorable vacation experiences. This position is well suited for recent graduates or individuals beginning their marketing careers.
Key Responsibilities
- Assist in developing and executing brand marketing strategies to enhance CoolVacay’s visibility and reputation.
- Support the creation and distribution of marketing materials across digital and traditional channels, including social media, email, and print.
- Monitor social media platforms and engage with our online community to foster brand loyalty and customer engagement.
- Conduct market research to identify trends, customer needs, and competitive insights relevant to the travel industry.
- Collaborate with cross-functional teams, including design, sales, and customer service, to ensure consistent brand messaging.
- Help organize and participate in promotional events, campaigns, and partnerships to reach new audiences.
- Track and report on key marketing metrics, providing actionable insights for future initiatives.
- Support the planning, execution, and optimization of Instagram and Facebook marketing campaigns, including drafting post captions, scheduling content, coordinating visuals, and ensuring alignment with CoolVacay’s brand voice.
- Assist with day-to-day management of social media accounts by monitoring comments and messages, engaging with followers, and identifying opportunities to increase reach and engagement.
- Help execute email marketing campaigns by building and formatting email content, supporting newsletter creation, maintaining distribution lists, and coordinating campaign sends.
- Track performance metrics for Instagram, Facebook, and email campaigns (such as engagement, open rates, and clicks) and assist in preparing reports with insights and recommendations.
- Stay up to date on social media and email marketing trends to help inform content ideas, campaign themes, and audience engagement strategies.
Qualities & Characteristics
- Strong written and verbal communication skills.
- Passion for travel, branding, and creative storytelling.
- Excellent organizational skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Flexible and adaptable to a fast-paced growth company.
Preferred Qualifications
**Kindly be advised that all educational credentials listed on your resume will be subject to verification and validation.**
- Bachelor’s or Associate’s degree in Marketing, Communications, Business, or a related field preferred.
- Internship or project-based experience in marketing is a plus but not required.
- Proficiency in Microsoft Office Suite including Teams platform is preferred.
- Experience in utilizing Mailchimp, Delivra, Canva, SendSquared, Squarespace, Google Analytics, Google Ads, Adobe Pro, and Airtable platforms is preferred.
- Familiarity with social media platforms in a professional capacity including Meta Business Suite and Ad Center, Instagram, Facebook, YouTube, TikTok, etc. is preferred.
- Experience with graphic design tools is a plus.
- Timeshare and short-term vacation rentals experience is a plus.
Company Culture
- Celebrate Success
- Strive for Excellence
- Seek to Understand
- Adapt Quickly
- Tell the Truth
- Change Champions
- Human Centric
Starting at $20.00 per hour