Marketing Analyst (Marketing Operations)
RethinkFirstAbout Us
At RethinkFirst, we are on a mission to inspire and empower educators, behavioral health, and employers with solutions that address some of the biggest challenges today – employee burnout, student mental health, behavioral issues, and the need for effective interventions.
We are seeking a talented content writer with a passion for education and experience in EdTech, Behavioral Health, or Benefits Administration to help us create engaging and impactful content.
Role Overview
We’re looking for a data-driven Marketing Analyst to help improve marketing performance, operational efficiency, and data-driven decision-making. In this role, you’ll analyze marketing performance across channels, ensure data accuracy across systems, and partner closely with Marketing, Sales Operations, and Finance to support scalable growth.
This role is ideal for someone who enjoys working at the intersection of analytics, process, and marketing technology, turning data into actionable insights and improving how marketing operates end to end.
What You’ll Do
Marketing Analytics & Insights
- Analyze marketing performance across channels (digital, email, paid media, events, CRM).
- Measure and report on campaign effectiveness, funnel performance, pipeline, revenue impact, and ROI.
- Build and maintain dashboards, reports, and scorecards that track key marketing KPIs.
- Conduct customer, market, and segmentation analysis to identify trends and growth opportunities.
- Support attribution modeling, experimentation, and performance optimization initiatives.
- Provide ad hoc analysis and insights to support marketing planning and executive decision-making.
- Define and standardize metrics, reporting, and funnel definitions.
- Ensure data accuracy, consistency, and governance across marketing automation, CRM, and analytics platforms.
- Support lead lifecycle management, campaign tracking, and marketing-to-sales handoff processes.
- Assist with the implementation, optimization, and ongoing use of marketing technology tools.
- Identify reporting gaps, data issues, and process inefficiencies while recommending scalable improvements.
- Enable self-service reporting through standardized dashboards and documentation.
- Work cross-functionally with Demand Generation, Sales, Sales Operations, and Finance teams.
- Translate complex data into clear, actionable insights for marketing leaders and executive stakeholders.
- Contribute to forecasting, quarterly business reviews (QBRs), and performance planning.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
- 2–5 years of experience in marketing analytics, marketing operations, or business analytics.
- Strong analytical skills and the ability to connect data to business outcomes.
- Experience working with marketing and revenue-related data.
- Advanced proficiency in Excel and/or Google Sheets.
- Experience with BI and data visualization tools (e.g., Tableau, Power BI, Looker).
- Familiarity with CRM and marketing automation platforms.
- High attention to detail and commitment to data quality.
- Strong written and verbal communication skills.
- Experience with SQL and relational data models.
- Hands-on experience with platforms such as Salesforce, HubSpot, Marketo, or 6Sense.
- Knowledge of lead management, funnel metrics, and marketing attribution models.
- Experience supporting forecasting, planning, or budget analysis.
- Familiarity with data warehouses, CDPs, or RevOps analytics environments.
Benefits:
- Generous health, dental, & vision benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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