Marketing Activation, Senior Manager
HIGH BRIDGE CONSULTING LLC
Full-time
Remote
United States
Manager
Our client is a Fortune 500 financial and payments technology company, and leads the industry in innovation, scale and service.
They are now looking to add to their team and are looking to hire a "Marketing Activation, Senior Manager”. This role will be 100% Remote.
Job Summary
As a member of the Marketing Performance team, the Marketing Activation Senior Manager is a strategic role responsible for aligning marketing performance initiatives with broader business objectives. In support of Global Payments' flagship Genius go-to-market and promotional strategies, this individual will act as a key partner to campaign teams, ensuring the right
marketing channel mix for the audience and business outcome, providing technical guidance and strategic direction to ensure marketing programs are effectively designed, executed, and measured.
The role requires a deep understanding of campaign strategy for digital marketing, ABM, email, SMS, and events/webinars, data architecture, and system integrations to drive optimized marketing performance and revenue growth. This person will serve as a strategist/liaison between Revenue Generation, Product Marketing, Creative Services, and Marketing Operations
functions, ensuring cohesive collaboration and successful program execution.
Key Responsibilities
● Partner with campaign teams to understand marketing goals and refine strategies to ensure multi-channel campaigns are supported by robust data and technology frameworks.
● Collaborate with stakeholders to translate campaign objectives into technical execution plans, outlining requirements needed to achieve optimal data flow, lead routing, targeting, and performance measurement.
● Design the campaign solution architecture required to support campaign execution, including tracking/tagging, lead management/routing, segmentation, and systems by audience type.
● Create and support management of campaigns in Salesforce.com
● Oversee the configuration of marketing systems and platforms (Salesforce, Funnel.io, Zapier, CDP, Google Analytics, ad platform goals, and requirements for system integrations, to ensure seamless data flow, accurate tracking, and compliance with data privacy regulations.
● Serve as the planning liaison between campaign owners and the Marketing Performance team, coordinating efforts across internal functional teams (Data Management, Insights & Reporting, Segmentation).
● Coordinate tracking mechanisms and performance metrics to monitor campaign outcomes, including conversion rates, audience engagement, and ROI.
● Provide detailed reports and dashboards to stakeholders, offering insights on campaign performance and making data-driven recommendations for optimization.
● Identify and resolve any issues that may impact campaign effectiveness, continuously seeking opportunities to improve campaign performance.
● Stay informed on industry trends, marketing technologies, and data privacy regulations to continuously enhance the technical architecture of the marketing ecosystem.
Requirements:
● Education: Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent experience will be considered.
● 10+ years of experience in digital marketing, marketing operations, or technical project management, with a focus on data-driven marketing strategies.
● 5+ yrs experience and advanced proficiency with marketing technology platforms (Salesforce CRM, Marketo / Pardot, audience building tools, CDPs, Google Analytics,Google Tag Manager, Funnel.io, Zapier, etc).
● Proven track record of designing and implementing technical solutions that support marketing campaigns, including tagging / tracking, lead management, audience segmentation, data architecture, and system integration.
● Experience working with cross-functional teams and managing complex projects in a fast-paced environment.
● Strong understanding of data architecture, data integration, and marketing analytics.
● Strategic thinker who can connect the dots between campaign strategy, data requirements, and technical execution.
● Results-oriented, with a passion for using data to drive marketing performance and inform decision-making.
● Excellent communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization.
● Ability to manage multiple projects simultaneously, demonstrating initiative, problem-solving skills, and attention to detail.
● Proven track record with B2B marketing and revenue generation strategies and digital marketing best practices.
They are now looking to add to their team and are looking to hire a "Marketing Activation, Senior Manager”. This role will be 100% Remote.
Job Summary
As a member of the Marketing Performance team, the Marketing Activation Senior Manager is a strategic role responsible for aligning marketing performance initiatives with broader business objectives. In support of Global Payments' flagship Genius go-to-market and promotional strategies, this individual will act as a key partner to campaign teams, ensuring the right
marketing channel mix for the audience and business outcome, providing technical guidance and strategic direction to ensure marketing programs are effectively designed, executed, and measured.
The role requires a deep understanding of campaign strategy for digital marketing, ABM, email, SMS, and events/webinars, data architecture, and system integrations to drive optimized marketing performance and revenue growth. This person will serve as a strategist/liaison between Revenue Generation, Product Marketing, Creative Services, and Marketing Operations
functions, ensuring cohesive collaboration and successful program execution.
Key Responsibilities
● Partner with campaign teams to understand marketing goals and refine strategies to ensure multi-channel campaigns are supported by robust data and technology frameworks.
● Collaborate with stakeholders to translate campaign objectives into technical execution plans, outlining requirements needed to achieve optimal data flow, lead routing, targeting, and performance measurement.
● Design the campaign solution architecture required to support campaign execution, including tracking/tagging, lead management/routing, segmentation, and systems by audience type.
● Create and support management of campaigns in Salesforce.com
● Oversee the configuration of marketing systems and platforms (Salesforce, Funnel.io, Zapier, CDP, Google Analytics, ad platform goals, and requirements for system integrations, to ensure seamless data flow, accurate tracking, and compliance with data privacy regulations.
● Serve as the planning liaison between campaign owners and the Marketing Performance team, coordinating efforts across internal functional teams (Data Management, Insights & Reporting, Segmentation).
● Coordinate tracking mechanisms and performance metrics to monitor campaign outcomes, including conversion rates, audience engagement, and ROI.
● Provide detailed reports and dashboards to stakeholders, offering insights on campaign performance and making data-driven recommendations for optimization.
● Identify and resolve any issues that may impact campaign effectiveness, continuously seeking opportunities to improve campaign performance.
● Stay informed on industry trends, marketing technologies, and data privacy regulations to continuously enhance the technical architecture of the marketing ecosystem.
Requirements:
● Education: Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent experience will be considered.
● 10+ years of experience in digital marketing, marketing operations, or technical project management, with a focus on data-driven marketing strategies.
● 5+ yrs experience and advanced proficiency with marketing technology platforms (Salesforce CRM, Marketo / Pardot, audience building tools, CDPs, Google Analytics,Google Tag Manager, Funnel.io, Zapier, etc).
● Proven track record of designing and implementing technical solutions that support marketing campaigns, including tagging / tracking, lead management, audience segmentation, data architecture, and system integration.
● Experience working with cross-functional teams and managing complex projects in a fast-paced environment.
● Strong understanding of data architecture, data integration, and marketing analytics.
● Strategic thinker who can connect the dots between campaign strategy, data requirements, and technical execution.
● Results-oriented, with a passion for using data to drive marketing performance and inform decision-making.
● Excellent communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization.
● Ability to manage multiple projects simultaneously, demonstrating initiative, problem-solving skills, and attention to detail.
● Proven track record with B2B marketing and revenue generation strategies and digital marketing best practices.
This is a remote position.
Compensation: $75.00 per hour
Who We Are
High Bridge is a bottom-up consulting firm with more than two decades of experience creating innovative solutions for the technology industry.
- • We connect thoughtfully curated talent with reputable employers in our field.
- • We partner with like-minded companies to bolster mutual success and understanding.
- • We deliver results through strategic planning and meticulous project management.
At High Bridge, we believe that success is a measure of results and process, product and person. We are proud to bring integrity and humanity to the work that we do each day. Whether we’re interviewing prospective associates, brainstorming with partners, or troubleshooting with vendors, we pledge our commitment to honesty, transparency, and good humor at every junction.
Careers
Are you passionate about technology? Do you believe in no finish lines? Are people and process the heel in your stride? High Bridge Consulting may be the next journey for you.
Here at High Bridge, our island is technology, but our village is human. We value a culture of authenticity, integrity, and creativity. We work smart, not hard, we look forward, not backward, and we love coming to work on Monday.
If you aren’t afraid of heights, join us on our bridge.