Manager, Segment Marketing - Public Sector

ThinkOn is seeking a Public Sector Marketing Manager to lead marketing efforts for government clients across Canada. This role owns the public sector segment end-to-end, developing and executing data-driven marketing strategies that drive demand, pipeline growth, and market credibility for ThinkOn as a trusted sovereign cloud provider.

You will partner closely with solution architects, product managers, sales, and internal marketing teams to plan, launch, and optimize campaigns, while managing budgets, field marketing, and partner initiatives. 

This hands-on role balances strategic planning with execution and performance accountability, with direct ownership of funnel performance and campaign ROI. It is ideal for a self-directed professional who takes initiative and enjoys seeing their work translate directly into business impact.

ThinkOn is a remote-first organization. At this time, we are welcoming candidates from Canada for this position.

Please note that this listing is for a current vacancy at ThinkOn. We are looking for qualified candidates who are eager to contribute and grow with us. If you're interested in this opportunity, we encourage you to apply soon, as we are reviewing applications on a rolling basis.

You Will:

• Develop and lead public sector marketing programs using data-driven go-to-market strategies to drive targeted outreach and qualified pipeline growth, aligned with ThinkOn’s business objectives.
• Serve as the primary marketing resource for the public sector segment, providing expertise and guidance on market trends, messaging, positioning, and relevant regulations.
• Plan, launch, and manage campaigns across multiple channels, including digital, events, and partner-led initiatives.
• Drive impactful co-marketing/partner engagement and lead generation programs through webinars, content creation, and joint-promotion activities.
• Organize and execute field marketing activities, including conferences, trade shows, executive briefings, and partner events.
• Responsible for achieving segment-specific KPIs including ROI, lead generation, pipeline contribution, and engagement metrics.
• Set, track, analyze, and report on campaign performance to ensure achievement of business outcomes and provide insights and recommendations to internal stakeholders.
• Manage segment marketing budget and make data-driven decisions to optimize return on investment and strategies.
• Collaborate with sales and content teams to create campaign collateral, presentations, case studies, white papers, and other assets to support pipeline development and align with campaign objectives.

You Have:

• 5–7 years of professional marketing experience, with a proven track record in Canadian public sector marketing and campaign execution.
• Canadian Secret-level clearance is required
• Strong understanding of the public sector landscape, including government procurement processes, stakeholder engagement, and regulatory considerations.
• Demonstrated success in developing and executing data-driven marketing strategies and campaigns that drive qualified pipeline and measurable business outcomes.
• Experience managing budgets and analyzing campaign performance to optimize ROI pipeline contribution, and engagement metrics.
• Hands-on experience planning and executing events and field marketing initiatives.
• Ability to work independently and take initiative with a high degree of accountability.
• Flexible and adaptable, with the ability to pivot quickly as needed.
• Strong cross-functional collaboration skills, with the ability to partner effectively with sales, product, marketing teams.
• Excellent project management, organizational, and communication skills, with the ability to manage multiple initiatives and stakeholders simultaneously.

Nice to Have:

• Based in Ottawa, Ontario, Canada
• Bilingual in French and English is an asset.
• Familiarity with channel and partner marketing models, and experience collaborating with resellers or technology partners.
• Knowledge of CASL and relevant regulatory frameworks, policies, and compliance requirements.

Benefits and Perks: 

• A remote-first culture 
• Competitive compensation package
• Flexible time-off for vacation; 5 personal days/year
• Comprehensive health and dental benefits
• A $500* Wellness & Learning allowance
• Eligible to join theThinkOnGroup Retirement Savings Plan
• Referral Bonuses for successful hires

About ThinkOn Inc. | Where Data Thrives:

Founded in 2013, ThinkOn is a managed infrastructure services provider (MISP) with a global data center footprint, focused on empowering partners to do whatever they need to do with their data. ThinkOn’s team of data-obsessed experts protect clients’ data like it’s their own, making it more resilient, secure, actionable, and searchable. ThinkOn is Channel First and works with a global network of value-add resellers and managed service providers to provide creative, turnkey Infrastructure-as-a-Service (IaaS), Disaster Recovery-as-a-Service (DRaaS), and Backup-as-a-Service (BaaS) solutions and data management services that are fast, flexible, scalable, highly secure, and cost-effective with predictable pricing and no hidden fees. ThinkOn has data centers located across North America, the United Kingdom, Australia, and the Caribbean.

Recognized for its substantial growth and global success, ThinkOn has been named to several notable lists, including The Globe and Mail’s Report on Business ranking of “Canada’s Top Growing Companies” (2021 and 2022), the Deloitte Technology Fast 500 (2021 and 2022), the Deloitte Technology Fast 50 (2021), CIOReview’s “Most Promising Backup Solution Provider” (2021), the Canadian Business “Growth List,” and Channel Daily News’ “Top 100 Solution Providers” (2021).

ThinkOn is headquartered in Toronto, Ontario. To learn more, visit www.ThinkOn.com

Accessibility Accommodations:

ThinkOn is committed to a workforce that is reflective of diverse populations. We welcome applications from qualified individuals from all backgrounds. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and accessibility standards across Canada, ThinkOn provides accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodations, please let us know and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and adheres to our corporate values.

Learn more about our corporate values at www.ThinkOn.com/values/.