Manager, Patient Marketing

Privia Health™ is a technology-driven, national physician enablement company that collaborates with medical groups, health plans, and health systems to optimize physician practices, improve patient experiences, and reward doctors for delivering high-value care in both in-person and virtual settings. The Privia Platform is led by top industry talent and exceptional physician leadership, and consists of scalable operations and end-to-end, cloud-based technology that reduces unnecessary healthcare costs, achieves better outcomes, and improves the health of patients and the well-being of providers

Overview of the Role:

The Manager, Patient Marketing is responsible for developing and managing the playbook of marketing campaigns, operations, and projects for a variety of key patient initiatives and tracking the efficacy of these efforts. These include virtual health and clinical research, strategic health reminder marketing and communications campaigns to improve quality and population health outcomes for our value-based contracts, educational messaging for our Medicare and Medicare Advantage populations, information about Privia’s robust specialty network, appointment reminders, and more. This role also serves as the people manager for the Sr. Creative Associate and Sr. Marketing Associate.

The Manager, Patient Marketing must possess an organized, flexible, thoughtful approach to learning Privia’s proprietary patient marketing and communications technologies and advancing the patient communications campaign roadmap. S/he will be expected to think and act both strategically and tactically, ensuring the success of our patient communications editorial processes, coordinating with Clinical leaders and Market presidents for approvals, and keeping the appropriate teams and stakeholders informed about the campaign schedule and results. We are looking for a self-starter who can work fast and smart, and is interested in tackling challenging opportunities.

Primary Job Duties:

• Develop and maintain the Patient Marketing playbook

• People Manager for the Sr. Creative Associate and Sr. Marketing Associate 

• Create and execute a multi-channel promotional strategy and toolkit to help Care Centers drive brand awareness, patient acquisition, patient engagement, and retention

• Own Patient Marketing support activity for newly launched Markets

• Superuser for the patient communication email marketing tool

• Own operations for our online reputation management tool

• Maintain campaign information and metrics on the yearly patient communications roadmap, detailing the successes and opportunity areas of patient communications campaigns 

• Own the process of preparing and/or coordinating the download of necessary patient contact information with the Privia data team

• Oversee the editorial process for key patient communication email and text campaigns (Annual Wellness Visits, Medicare Advantage age-in/open enrollment, Quality, ancillaries, virtual health, mobile app, etc)

• Work with the Patient Marketing Associate to prepare necessary information and coordinate large patient mailing projects with vendors (annual beneficiary notifications, open enrollment letters, etc)

• Own process to ensure all campaigns are compliant with Privia’s Legal & Compliance standards and aligned with current HIPAA guidelines 

• Work closely with Creative and Digital teams on strategy for patient initiatives 

• Own process to support communications for Virtual Health and Clinical Research 

• Assist with other patient marketing/communications and patient related duties as needed
   

Minimum Qualifications:

• Strong writing and editing skills required

• Experience using marketing automation platform and/or email marketing services

• Experience with Microstrategy preferred

• Healthcare industry knowledge and/or interest

• Must comply with HIPAA rules and regulations

• Strong organization skills

• Ability to work with roles at all levels of the company

The salary range for this role is $68,000.00-$85,000.00 in base pay and exclusive of any bonuses or benefits (medical, dental, vision, life, and pet insurance, 401K, paid time off, and other wellness programs). This role is also eligible for an annual bonus targeted at 15% and restricted stock units. The base pay offered will be determined based on relevant factors such as experience, education, and geographic location. 

All your information will be kept confidential according to EEO guidelines.

Technical Requirements (for remote workers only, not applicable for onsite/in office work):

In order to successfully work remotely, supporting our patients and providers, we require a minimum of 5 MBPS for Download Speed and 3 MBPS for the Upload Speed. This should be acquired prior to the start of your employment. The best measure of your internet speed is to use online speed tests like https://www.speedtest.net/. This gives you an update as to how fast data transfer is with your internet connection and if it meets the minimum speed requirements. Work with your internet provider if you have questions about your connection. Employees who regularly work from home offices are eligible for expense reimbursement to offset this cost.

Privia Health is committed to creating and fostering a work environment that allows and encourages you to bring your whole self to work. We understand that healthcare is local and we are better when our people are a reflection of the communities that we serve. Our goal is to encourage people to pursue all opportunities regardless of their age, color, national origin, physical or mental (dis)ability, race, religion, gender, sex, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.  

Technical Requirements (for remote workers only, not applicable for onsite/in office work):

In order to successfully work remotely, supporting our patients and providers, we require a minimum of 5 MBPS for Download Speed and 3 MBPS for the Upload Speed. This should be acquired prior to the start of your employment. The best measure of your internet speed is to use online speed tests like https://www.speedtest.net/. This gives you an update as to how fast data transfer is with your internet connection and if it meets the minimum speed requirements. Work with your internet provider if you have questions about your connection. Employees who regularly work from home offices are eligible for expense reimbursement to offset this cost.

Privia Health is committed to creating and fostering a work environment that allows and encourages you to bring your whole self to work. We understand that healthcare is local and we are better when our people are a reflection of the communities that we serve. Our goal is to encourage people to pursue all opportunities regardless of their age, color, national origin, physical or mental (dis)ability, race, religion, gender, sex, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.