Manager, Lifecycle Marketing
Ivim Services LLC
Job Title: Manager, Lifecycle Marketing
Department: Marketing
Reports To: Director, Lifecycle Marketing
Compensation: The base salary range for this position is $90,000.00-$110,000.00 annually. This role is also eligible for an end-of-year performance-based bonus.
Compensation is determined based on factors such as location, relevant experience, and qualifications. Candidates in higher cost-of-living areas or with exceptional expertise may fall above this range.
Position Overview:
As the Manager, Lifecycle Marketing, you’ll design, execute, and optimize customer lifecycle strategies that deepen engagement, increase retention, and maximize long-term loyalty. You’ll own the full journey-from onboarding through renewal, upsell, and win-back; ensuring every touchpoint builds stronger relationships and measurable impact.
This is more than just a marketing role. It’s your opportunity to shape how patients experience care, create programs that directly improve health outcomes, and drive sustainable growth for a mission-driven company.
Who We Are:
We’re rewriting the rules of wellness. We deliver truly individualized care through proven clinical approaches, deep empathy, and real-world support.
We’re bold, patient-obsessed, and grounded in the belief that clinical care shouldn’t feel cold or impersonal, it should feel like someone finally gets you. That’s the difference we’re building, and we’re just getting started.
If you’re energized by innovation, driven by purpose, and thrive in a remote-first team where ideas (and people) flourish-you’ll fit right in.
Key Responsibilities:
Retention Strategy
- Lead the development and execution of lifecycle and retention strategies to increase subscriber retention, reduce churn, and build long-term loyalty.
- Design and implement customer loyalty and referral programs to drive advocacy, repeat engagement, and word-of-mouth growth.
- Deliver a 12-month lifecycle and retention roadmap with initiatives, KPIs, and timelines.
Lifecycle Management
- Own and continuously refine the end-to-end customer lifecycle journey (onboarding, engagement, upsell, cross-sell, renewal, and win-back).
- Develop personalized, data-driven lifecycle flows that maximize engagement and lifetime value.
- Maintain detailed customer journey maps and lifecycle flow documentation.
- Partner with product and patient experience teams to ensure lifecycle communications are integrated with care pathways.
Lifecycle Campaigns
- Develop, execute, andoptimizelifecycle marketing campaigns across email, SMS, portal/app experiences, and other relevant channels.
- Manage automated flows for onboarding, subscription engagement, reactivation, and win-back.
- Continuously test and refine lifecycle touchpoints to improve conversion, satisfaction, and retention.
Customer Insights & Data
- Analyze customer data and behavioral patterns to uncover lifecycle gaps, risks, and retention opportunities.
- Segment customers effectively to deliver personalized messaging and offers at each lifecycle stage.
- Leverage analytics platforms (GA4, Amplitude,Metabase, Looker,NorthBeametc.)totrack KPIs, measure campaign performance, and provide actionable recommendations.
Cross-Functional Collaboration
- Partner with growth, product, dev, brand, and clinical teams to align lifecycle strategies with company goals.
- Support launches, promotions, and patient care initiatives with integrated lifecycle campaigns.
- Work with data science to improve personalization, segmentation, and predictive retention models.
Performance & Reporting
- Define and track lifecycle KPIs tied to LTV, AOV, churn reduction, and engagement.
- Deliver regular campaign performance reports (bi-weekly or monthly) with insights and recommendations.
- Present quarterly lifecycle and retention strategy updates to company leadership.
Team Development
- Build, mentor, and lead a team of lifecycle and retention specialists as the function scales.
- Foster a culture of testing, innovation, and accountability in lifecycle marketing.
Additional Responsibilities
- Execute other CRM- and lifecycle-related initiatives as assigned.
- Stay current on lifecycle marketing best practices, industry trends, and tools to ensureIvim’sstrategyremainsbest-in-class.
What You Bring:
Education & Experience
- Bachelor’s degree in Marketing, Business, Analytics, or related fieldrequired.
- MBA or advanced certifications in CRM, retention, or analytics preferred.
- 5+ years in lifecycle, retention, or CRM marketing, with at least 3 years in a leadership role.
- Proven success managing lifecycle programs for subscription-based or D2C businesses.
- Strongtrack recordof reducing churn and driving measurable improvements in LTV.
Technical & Analytical Skills
- Hands-on experience with lifecycle/CRM platforms (e.g., Braze,Klaviyo,Iterable, Salesforce Marketing Cloud, Customer I.O.).
- Strong analytics skills with platforms such as GA4, Amplitude,Metabase, or Looker,Northbeam.
- Skilled in A/B testing, cohort analysis, and customer segmentation.
- Familiarity with SQL, CDPs, and data visualization tools is a plus.
Soft Skills
- You lead with empathy and compassion, and curiosity creating meaningful connections with patients and teammates.
- You adapt easily to change and stay grounded in fast-paced, remote-first environments.
- You communicate clearly and work well across teams, valuingcollaborationand shared success.
- You bring curiosity to your work and continuously look for ways to grow and improve.
- You’remotivated by purpose and committed to making a real impact on people’s health and wellness.
What We Offer:
- Competitive pay that reflects your experience and the impact you bring
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) with employer match to support your long-term financial goals
- Generous PTO and a flexible remote work environment that supports work-life balance
- ExclusiveperksthroughIvimAtWork, including discounts onIvimservices, wellness offerings, and products