Manager, Content and Growth Marketing

Location: Flexible within the U.S.; preference for proximity to a Jumpstart regional office (Boston, New York, Atlanta, Los Angeles)
Reports to: Director of Marketing, Communications and Brand
FLSA Status: Exempt

Organizational Overview

Jumpstart is a national early education organization working toward the day every child in America enters kindergarten prepared to succeed. We provide evidence-based language, literacy, and life skills programming for preschool children from underserved communities, delivered by a broad network of trained college students and community volunteers. Since our founding in 1993, Jumpstart has supported over 209,000 children and mobilized more than 71,000 volunteers.

Position Overview

The Manager, Content and Growth Marketing is Jumpstart's creative demand generation engine, bringing Jumpstart's voice to life across channels and producing the content that puts the brand's established tone and messaging into action every day.

This role sits at the intersection of mission storytelling and measurable impact, producing content that builds audience, deepens engagement, and drives action across volunteer events, recruitment, online platforms, corporate engagements, and book distribution and sales.

This is not a traditional marketing communications role. Every piece of content this person creates serves a measurable conversion goal, whether that is building awareness among decision-makers on LinkedIn, recruiting the next generation of college volunteers on Instagram, or moving a prospective school partner from curiosity to commitment through a compelling case study. The ideal candidate brings deep instinct for storytelling with impact, platform-native social media fluency, and the discipline to measure what resonates and iterates accordingly.

Core responsibilities span five areas: social media strategy and community management across LinkedIn, Instagram, Facebook, and TikTok, etc; content production and editorial calendar ownership, including managing freelance copywriters and sourcing human-centered stories from the Programs team; email copywriting across all audience segments and campaign types; SEO and GEO optimization to ensure Jumpstart is discoverable across traditional and AI-powered search; and emerging demand generation channels including co-marketing, event content, and paid distribution as the team grows.

This is a highly collaborative role, working across Marketing, Programs, Development, and the Data & Digital Enablement team to source stories, align messaging with organizational priorities, and ensure content is connected to the infrastructure that captures and converts audience interest.

Key Responsibilities

Social Media & Community

• Own Jumpstart’s social media presence across LinkedIn, Instagram, Facebook, and BlueSky or TikTok

• Develop platform-specific content strategies for various audience segments

• Build and manage a monthly social content calendar that drives engagement and awareness

• Create and/or repurpose short-form video content, carousels, and story formats that showcase impact, volunteer stories, key partnerships, and campaign milestones

• Produce on-brand graphics, carousels, and campaign visuals using Canva templates established by the Director, ensuring consistency with Jumpstart's visual identity standards

• Manage Jumpstart's brand asset library: organizing and maintaining approved images, logos, and templates, and coordinating asset handoffs from the Programs team and regional events

• Manage community interactions: responding to comments, engaging with partner accounts, and maintaining Jumpstart’s voice across all platforms

• Support tracking and reporting social performance metrics (reach, engagement rate, click-through, follower growth, conversion events)

• Test and learn: run organic content experiments and A/B tests on formats, messaging, and posting cadence

Content Production & Storytelling

• Own the editorial calendar — plan content 6–8 weeks ahead, mapping topics to seasonal campaigns (Read for the Record, back-to-school, year-end giving), audience segments, and funnel stages

• Produce and publish blog posts, testimonials, case studies, and impact stories for both donor and corporate sponsor audiences, balancing mission storytelling with evidence of program impact.

• Collaborate with freelance copywriters on key projects as needed, supporting briefing, feedback, and brand voice consistency under the direction of the Director

• Source and develop human-centered stories from Programs team: volunteer testimonials, child impact narratives, teacher partner spotlights, and alumni journeys

• Maintain Jumpstart’s content style guide and voice guidelines, ensuring consistency across all channels and contributors

SEO, GEO & Organic Discovery

• Support Jumpstart's organic search strategy by developing and implementing key SEO and GEO tactics: conducting keyword research, identifying content gaps, and building topic clusters that position Jumpstart for discovery by CSR managers, educators, and donors across traditional search and AI-generated answer engines (Google AI Overviews, Perplexity, ChatGPT)

• Optimize all published content for search: maintaining on-page SEO across the website including meta descriptions, title tags, internal linking, and content freshness, in coordination with the web/IT team

• Track organic traffic performance, keyword rankings, and content-driven conversions in collaboration with the Senior Manager, using insights to refine the editorial calendar

• Stay current on AI search behavior and adapt content tactics to maintain Jumpstart's visibility as search continues to evolve

Email Content & Campaign Copy

• Write email marketing copy across all audience segments: donor newsletters, RFTR corporate outreach, volunteer recruitment, school/educator communications, and stewardship updates

• Partner with MarComms colleagues on email sequence development, providing copy for each nurture touchpoint and A/B testing subject lines and messaging to learn what drives opens, clicks, and conversions

• Support Read for The Record campaign email content: B2C campaigns, corporate sales sequences, partner toolkits, and regional messaging variations

• Write annual impact report content, major fundraising appeals, and year-end donor communications in collaboration with the Development team

Emerging Demand Gen Channels

• Support event-based demand generation by writing promotional content, post-event recaps, and follow-up campaigns for RFTR events and corporate engagement gatherings

• As the team matures, develop co-marketing content assets with strategic corporate partners, higher ed institutions, and literacy advocates

• Explore paid content distribution in partnership with the Senior Manager when budget allows

Qualifications

Required:

• 4+ years of experience in content marketing, social media, or integrated marketing with a demonstrated track record of content that drives measurable engagement and conversion, not just brand awareness

• Exceptional writing skills across formats: long-form editorial, short-form social, email copy, and campaign messaging with ability to shift voice between mission storytelling and commercial persuasion

• Deep social media fluency: platform-native understanding of LinkedIn, Instagram, Facebook, and TikTok as demand channels, including organic content strategy and performance analysis

• Hands-on short-form video creation: comfortable shooting, editing, and publishing social-native video (Reels, TikTok, Stories) using iPhone and native editing tools

• Working knowledge of SEO fundamentals: keyword research, on-page optimization, content structure, and basic familiarity with how AI-generated search overviews (GEO) are reshaping content strategy

• B2B content experience, particularly writing for corporate audiences, sponsorship development, or cause marketing

• Ability to translate complex mission and impact data into clear, compelling content for non-specialist audiences including corporate decision-makers, educators, and donors

• Comfort with content analytics and leveraging data to inform editorial decisions

• Collaborative working style with the ability to take direction from a strategy-level director while operating autonomously day-to-day

Preferred:

• Experience in the nonprofit, education, early childhood, or social impact sector, or demonstrated ability to quickly develop deep fluency in the ECE landscape

• Familiarity with Constant Contact, HubSpot, or comparable email marketing platforms

• Experience with CMS platforms (WordPress or equivalent) for direct content publishing

• Familiarity with Canva; light Adobe proficiency a plus

• Knowledge of accessibility standards for digital content

Start Date

ASAP

Location

Remote

Salary & Benefits

$65,000-75,000 commensurate with experience; along with excellent benefits and a great mission-driven work environment.

To Apply

Please complete an online application. A cover letter and resume are required to complete your application. Applications without a cover letter may not be considered. Candidates will be reviewed on a rolling basis. Please upload/attach your resume and cover letter to your applicant profile.

Jumpstart for Young Children, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, gender identity or expression, national origin, ancestry, citizenship status, age, disability or handicap, sex, marital or parental status, amnesty, political affiliation, veteran status, military service, sexual orientation, genetic information, or any other characteristic protected by applicable federal, state or local laws.

Consistent with the Americans with Disabilities Act, applicants may request accommodations needed to participate in the application process.