Manager, Amusement & Entertainment Marketing
RLI Insurance CompanyAbout Us
We’re not like other insurance companies. From our specialty products to our business model, our culture to our results — we’re different. Different is who we are, and how we work, interact, deliver and succeed together. Creating a different and better insurance experience doesn’t just happen. It takes focus and a shared passion for going beyond the expected to forge relationships and deliver care that makes a difference. This approach rises from and is supported by our talented, ethical and smart team of employee owners united around a single purpose: to work alongside our customers and partners when they need us, in unexpected ways, with exceptional results. Apply today to make a difference with us.
RLI is a Glassdoor Best Places to Work company with a strong, successful background. For decades, our financial track record has been stellar — a testament to our culture and validation of our reputation as an excellent underwriting company.
Position Purpose
Under general management, the Manager, Marketing will develop and lead enterprise and product marketing strategies that align with and advance company and product growth goals. This role will be responsible for day-to-day marketing operations, including integrated marketing campaigns, social media management, industry and community brand awareness, and event marketing.
Principal Duties & Responsibilities
Collaborate closely with product leaders and other internal stakeholders to identify, establish, deploy and measure high-quality, high-performing integrated marketing tactics.
Be a hands-on leader, personally owning the tactical delivery of marketing strategies for a subset of RLI’s product groups.
Oversee the day-to-day activities of the enterprise marketing function, including reviewing and approving marketing tactics and assets for accuracy, context, best practices and appropriate messaging.
Manage and lead RLI’s social media efforts, including online reviews, social marketing and support of the company’s employer branding and marketing.
Work closely with product groups and other departments to develop a useful set of updated marketing assets that support growth and retention.
Comply with RLI’s brand standards, brand voice and consistency in language, tone and content throughout all marketing materials.
Continuously raise the bar on the quality and effectiveness of marketing strategies across RLI and its product groups.
Oversee a balanced advertising/sponsorship and content calendar for product marketing, brand awareness and employer marketing.
Lead a team, mentor and develop marketing team members.
Collaborate with product groups and other departments on a variety of company projects & initiatives.
Education & Experience
Typically requires a bachelor’s degree in marketing, communication, advertising, journalism, or a related field
6+ years of experience of relevant experience
[OR[ equivalent level of education and experience
Knowledge, Skills, & Competencies
Same knowledge, technical skills, and abilities required of a Sr. Marketing Analyst in addition to:
Proven ability to use data to inform project value and campaign design/development.
Proven ability to analyst data, metrics and analytics to evaluate effectiveness of marketing campaigns and initiatives.
Provides thought leadership on marketing-related trends and topics.
Ability to lead autonomously and develop marketing team members.
Ability to promote a culture of high performance and continuous improvement.
Compensation Overview
The base salary range for the position is listed below. Please note that the base salary is only one component of our robust total rewards package at RLI. The salary offered will take into account a number of factors including, but not limited to, geographic location, experience, scope & responsibilities of the role, qualifications/credentials, talent availability & specialization, as well as business needs. The below range may be modified in the future.
Base Pay Range
$98,895.00 - $144,140.00Total Rewards
At RLI, we're all owners. We hire the best and the brightest employees and allow them to share in the company's success through our Total Rewards. With the Employee Stock Ownership plan at its core, the Total Rewards program includes all compensation, benefits and perks that come with being an RLI employee.
Financial Incentives
Annual bonus plans
Employee stock ownership plan (ESOP)
401(k) — automatic 3% company contribution
Annual 401k and ESOP profit-sharing contributions (Up to 15% of eligible earnings)
Work & Life
Paid time off (PTO) and holidays
Paid volunteer time off (VTO) to support our communities
Parental and family care leave
Flexible & hybrid work arrangements
Fitness center discounts and free virtual fitness platform
Employee assistance program
Health & Wellness
Comprehensive medical, dental and vision benefits
Flexible spending and health savings accounts
2x base salary for group life and AD&D insurance
Voluntary life, critical illness, & accident insurance for purchase
Short-term and long-term disability benefits
Personal & Professional Growth
RLI encourages its employees to pursue professional development work in insurance and job-related areas. We make a commitment to employees to provide educational opportunities that help them enhance their skills and further their career advancement. RLI fosters a true learning culture and encourages professional growth through insurance courses, in-house training and other educational programs. RLI covers the cost for most programs and employees typically earn a bonus upon successful completion of approved courses and certifications. Our personal and professional growth benefits include:
Training & certification opportunities
Tuition reimbursement
Education bonuses