Lifecycle Marketing Strategist

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Lifecycle Marketing Strategist you will: 

• Program Management: Provide strategic guidance and roadmap plans to improve client KPIs, such as engagement, retention, and lifetime value. Lead cross-functional teams, ensuring timely project completion through proactive communication and effective problem-solving to exceed client expectations. Work closely with cross-channel leaders to establish strategic omni-channel solutions.

• Client Management: Build and maintain relationships with key client stakeholders and decision makers. Serve as a trusted advisor, addressing complex issues with strategic foresight, managing escalations, and proactively driving long-term client success and satisfaction.

• Reporting & Insights: Oversee the creation and QA of comprehensive campaign performance reports for both internal and external stakeholders. Analyze data to uncover key trends, provide strategic insights, and identify high-impact opportunities for optimization to drive client success.

• Collaboration: Lead and mentor team members who support on your client accounts to ensure  compelling creative aligns with overarching client strategies. Partner with Tech & Ops teams to ensure the successful execution of complex technical solutions, driving strategic initiatives for client accounts.

• Technical Knowledge: Leverage deep expertise in client messaging platforms to provide strategic direction and lead the collaboration with technical teams in designing and implementing innovative solutions to complex challenges, ensuring alignment with overall client objectives.

• Innovation and Thought Leadership: Drive innovative marketing strategies aligned with industry trends and emerging technologies, identifying opportunities to enhance the customer lifecycle with creative, data-driven approaches that deliver measurable impact.

• Team Leadership and Development: Mentor and guide junior team members, offering strategic direction and feedback to support their growth. Foster collaboration and ensure alignment with client objectives, while contributing to a positive and productive team environment.

Professional Qualifications: 

• 5-7 years of experience in lifecycle marketing, CRM, or digital marketing roles with a proven track record of developing and executing successful marketing strategies.

• Familiarity with ESP platforms such as Klaviyo, Braze, Iterable or SFMC

• Certification within ESP platforms a plus

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

The hiring salary range for this role is $81,000 - $95,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.