Lifecycle Marketing Specialist (Email)

About Odd Bunch

Odd Bunch is on a mission to make fresh produce more affordable and accessible across Canada. We are a fast-growing, sustainable subscription-based produce service, helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, fighting food waste, donating to families suffering from food insecurity, and building a better planet in the process.

We currently operate in Ontario, Quebec, British Columbia, Alberta, Saskatchewan, and Manitoba, with most of our team located in Toronto, Vancouver, Calgary and London.

About The Role

We're looking for a Lifecycle Marketing Specialist (Email) to bolster and scale our lifecycle marketing program.

This is a hands-on, execution-focused role for a sharp, detail-obsessed individual. You’ll be building, QA’ing, scheduling, & optimizing emails across Klaviyo — spanning campaigns, flows, segments, and continuously testing new strategies.

Parts of your week will be highly operational (building emails, QA, segmentation), while others are more strategic & analytical (spotting trends, understanding performance, implementing improvements).

This role is ideal for someone who wants real ownership, strong mentorship, and lifecycle marketing experience within a rapidly moving, impact-driven startup.

What You’ll Do

Run Email Execution End-to-End

• Build and launch campaigns in Klaviyo using our templates and brand guidelines
• QA everything before send (links, formatting, dynamic content, segments, timing, mobile)
• Ideate on copy based on established strategies and email cadences before handing off to the design team to create
• Coordinate closely with design + lifecycle to hit weekly deadlines
• Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types.

Support Lifecycle Operations

• Maintain existing segments to ensure the right audience gets the right message
• Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.)
• Build segments based on established best practises, and ideate on potential segments and audiences

Test, Learn, Report, Repeat

• Lead A/B testing across subject lines, creative, messaging, and timing
• Monitor performance daily and flag outliers or areas of concerns
• Identify patterns, dips, & opportunities in performance, while actioning on strategic & creative ideas to improve results
• Document processes and improve workflows through continuous iteration

What You Bring

• 1–2 years in email marketing, CRM, lifecycle, or marketing operations
• Hands-on experience with Klaviyo (campaigns, segments, flows required)
• Strong attention to detail — especially in QA and campaign setup
• Solid understanding of segmentation and audience logic
• Comfortable writing and editing email copy (AI tools welcome)
• Organized, reliable, and comfortable working in a fast-paced environment
• Curious and thoughtful — you’re comfortable asking questions, noticing patterns, and suggesting ideas

What a Week Might Look Like…

Your week will typically include a mix of campaign execution, performance monitoring, testing, and planning ahead.

Early in the week, you’ll review campaign and flow performance in Klaviyo with the team — digging into what’s working, what’s not, and why. You’ll build and QA upcoming campaigns, ensuring segments, personalization, and scheduling set up for success.

As campaigns go live, you’ll monitor performance, flag unusual trends, and implement ideas for testing or strategic improvements.. Midweek can shift toward lifecycle flows – performing updates, supporting tests, and troubleshooting segmentation or logic issues.

Later in the week, focus is often on preparing the next round of campaigns — drafting copy, setting up segments, and ensuring everything is ready for design and scheduling.

Benefits

• Health plan available after 6 months
• RRSP and pension plan available at 12 months
• Remote work with a flexible schedule
• Free grocery plan
• Paid Time Off (PTO)
• Strong potential for growth within the company
• Compensation based on experience and qualifications
• Annual bonus potential

Join us in our mission to transform the grocery industry and make a lasting impact on eliminating food waste and improving food affordability in Canada.

If you are excited about this opportunity and meet the qualifications listed above, please submit your resume and a brief cover letter explaining why you would be a great fit for Odd Bunch.