Lifecycle Marketing Specialist

About The Role

You'll own email and SMS across our brand portfolio: building and optimising automated flows, running campaign sends, and turning our CRM into a genuine conversion, retention and reactivation channel. You'll work closely with the growth team on strategy and design, and with the tech team on data and triggers, but day-to-day execution, testing and performance are yours.

This is a hands-on role for someone who enjoys the mechanics of lifecycle marketing (customer journey, triggers, segmentation, data hygiene) as much as the copy of the emails.

What You'll Own

Automation and flows

• Build, maintain and optimise lifecycle flows in HubSpot: onboarding, consult and prescription journeys, repeat order and refill reminders, win-back, post-purchase, etc.
• Map customer journeys per brand and identify gaps where automation should exist but doesn't
• Work with internal and external technical partners to set up triggers from connected platforms (e.g. checkout, booking, forms, customer support tools) where native integrations fall short

Campaigns

• Plan and send campaign emails and SMS across multiple brands and markets
• Run reactivation programs for lapsed and dormant contacts, including engagement-tiered segmentation and sunset policies
• Write copy for emails and SMS that is clear, on-brand and compliant
• Use AI tools to speed up copy development, subject line testing and reporting, within our data privacy and compliance guidelines.

Segments, deliverability and performance

• Own list health: bounce and suppression management, engagement tiering, marketing contact management, and sender reputation
• Build and maintain segments and lists
• A/B test subject lines, content, timing and flow structure, and report on results
• Track and report on lifecycle performance: open, click and conversion rates, revenue contribution, retention and reactivation outcomes

What You’ll Need

Must have: 

• 3 to 5+ years in email/CRM/lifecycle marketing, in-house or agency
• Hands-on experience building automations in HubSpot (or Klaviyo, Mailchimp, etc., with a willingness to get deep in HubSpot fast)
• Strong understanding of triggers, workflow logic, segmentation and list management
• Solid copywriting skills and the ability to adapt tone across multiple brands
• Working knowledge of deliverability fundamentals (authentication, bounce handling, engagement-based sending)
• Experience and understanding of AI tools
• Comfortable with basic email design and editing templates in drag-and-drop builders; HTML/CSS familiarity is a plus

Nice-to-have:

• TGA & AHPRA: Experience with or an understanding of creating legally compliant advertising under these governing bodies
• Experience with Hubspot X Claude (and other AI tools)
• Experience in healthcare, telehealth, pharmacy or another regulated category
• Experience with SMS platforms and SMS compliance
• Familiarity with how triggers work across connected platforms (e.g. checkout, booking and form events) and how they feed into automation
• Multi-market experience (AU, NZ, UK)

How You Will be Supported

Team

• You will be part of a growing marketing team where you have direct access to Growth and Brand leaders to help shape your work and career
• Our team culture is important to us and the leadership works hard to ensure the team feels fulfilled and valued

Process

• Hands-on support from the Growth Marketing Lead to get set up in your tools, systems and first builds
• Structured onboarding, including a walkthrough of existing flows, property and lifecycle definitions, data integrations and brand-by-brand context
• Weekly check-ins (can be more than weekly early on) focused on unblocking you, whether that's access, data, creative or a second opinion on a journey
• Clear briefing and approval workflows, with legal and compliance support built in so you're never left guessing on what can be said

Resourcing

• Growth Marketing Leadership will stay involved and available throughout the process from briefing to execution
• Legal Counsel ensures advertising maintains all legal approvals
• Access to designers to bring your ideas to life
• We have recently completed an agency-led design project to build an email toolkit that can easily be adapted for other markets and different triggers

Remote Work

• A fully remote company with an additional annual overseas work policy (you must be majority based in Australia)

6-Month Success Measurements

• Flow coverage: Core flows (email + SMS) live across all 6 brands; majority of AU journey covered (80%+ of mapped stages) 
• Flow performance (AU): Flow conversion and click rate up vs Month 1 baseline
• Reactivation: Reactivation programmes run across brands, reactivation rate reported vs baseline
• Lifecycle contribution: Lifecycle leads/revenue contribution tracked and reported for all brands
• List health and deliverability: Deliverability score is up vs baseline; bounce, spam, unsubs not increasing. All sending domains are authenticated.
• Campaign calendar: Campaign emails going out as per calendar. Minimum 2/month on Dispensed AU. Minimum 1/month across other brands. 
• Testing: 15+ A/B tests concluded, learnings applied to flows
• AI workflow: HubSpot x AI workflow in action
• Leadership review: 6-month lifecycle review and months 7 to 12 roadmap delivered

What We Offer

• Work from anywhere.
• A competitive salary.
• A supportive and positive work environment.
• Opportunities to grow and develop your career.
• Opportunity to transform lives through alternative medicine.