Lifecycle Marketing Manager

Berry Law is seeking a Lifecycle Marketing Manager to activate and monetize a 100k+ contact database through disciplined lifecycle strategy, precision email execution, and automated nurture programs. 

This role owns the client-for-life lifecycle ecosystem, operating primarily in Lead Docket today while helping support and shape an ongoing transition to HubSpot. The focus is on driving lifetime value, cross-practice referrals, and long-term engagement through intelligent segmentation and automation. 

What You’ll Do 

• Orchestrate lifecycle strategy across prospects, active clients, and alumni 

• Build and manage segmented email campaigns and automated nurture tracks in Lead Docket 

• Support and help operationalize the firm’s transition from Lead Docket to HubSpot 

• Align lifecycle programs with intake data, referral signals, and case status 

• Deploy precision email offensives that drive cross-practice referrals and re-engagement 

• Optimize performance through testing, timing, and message refinement 

• Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities 

What We’re Looking For 

• 5+ years of lifecycle, CRM, or retention marketing experience 

• Working experience with HubSpot (email, workflows, segmentation) or direct involvement in a HubSpot migration 

• Advanced skill in email marketing systems and methodologies 

• Proven success managing large databases and automated nurture programs 

• Strong analytical mindset with experience measuring engagement, conversion, and lifetime value 

• Contractor mindset: execution-focused, accountable, and comfortable operating independently 

Why Berry Law 

Berry Law is a veteran-led firm with national reach and a mission-driven culture. This role offers meaningful ownership, clear outcomes, and the opportunity to help modernize lifecycle marketing at scale. 

Cultural Alignment 

Berry Law is a mission-driven, veteran-led firm built on trust. Lifecycle marketing here is not about volume—it’s about stewardship. 

The ideal candidate understands that every message represents the firm’s credibility and long-term relationship with the people it serves. 

Be a Part of a Winning Team:

• Recognized by Inc. Magazine's 5000 fastest-growing companies for six consecutive years, Law Firm 500 for five years in a row, Inc.'s 2023 Best in Business for Veteran Support, Department of Labor Hire Vets award, and the Secretary of Defense Pro-Patria award.
• 2023 Military Times Best for Vets: Employers List
• Comprehensive health insurance (medical, dental, vision)
• 401(k) retirement plan with employer matching
• Generous paid time off (PTO) and paid holidays

Berry Law is an equal opportunity employer.