Lifecycle Marketing Manager

What you'll do to make an impact:

• Develop and execute lifecycle campaigns for acquisition, retention, onboarding, renewal, and digital adoption.
• Develop strategies to grow and nurture both email and SMS audiences.
• Create and manage targeted email and SMS lists to support revenue and growth initiatives.
• Use internal data to build segmented, personalized messages.
• Architect automated customer journeys and drip campaigns; own all free trial onboarding campaigns.
• Design and document testing frameworks to improve conversions and engagement.
• Coordinate with Marketing, Sales, Customer Success, and external agencies.
• Brief design and copy teams on creative and messaging requirements.
• Work closely with a graphic designer to create banner images and/or product images to support email copy.
• Build and deploy campaigns via HubSpot.
• Perform QA: proofing and optimization.
• Explore additional touchpoints (SMS, push notifications) to enhance the user journey.
• Analyze campaign results and deliver actionable insights.
• Maintain documentation and ensure compliance with email regulations.

What will make you stand out:

• 4+ years’ experience in email marketing with HubSpot experience is a must.
• Experience with customer segmentation and automation setup in HubSpot.
• Proven success using email to improve conversion and customer engagement.
• Analytical mindset and results-driven approach.
• Exceptional planning, communication, and project management skills.
• Experience proofing email/SMS copy and editing design templates.

What's in it for you:

The opportunity to join a dynamic team that landed on the Deloitte Technology Fast 500 list and Inc. 5000 in 2024. You can make an immediate impact as PlanHub moves to dominate the industry! 

PlanHub Offers:

• An awesome culture where you will be empowered, make an impact, and learn a ton. 
• Open time-off policy.
• An excellent benefit package, including medical, dental, vision and life insurance.
• 401(k)with a company match

This role is eligible for an annual base salary of up to $96,000, based on experience.

This position will be a remote position within the United States. Occasional trips to our West Palm Beach, FL office, may be required.  Applicants must be authorized to work for any employer within the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PlanHub is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws. 

PlanHub complies with all applicable laws governing nondiscrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, training, and development.