Lifecycle Marketing Manager
BioRender Inc.
Full-time
Remote
Canada and United States
Manager
At BioRender, we’re on a mission to accelerate the world’s ability to learn, discover, and communicate science — transforming how knowledge is shared and making science open, collaborative, and easily understandable by all.
We’re shaping the future of science communication and are looking for talented individuals to help bring this vision to life!
About the Role
As a Lifecycle Marketing Manager at BioRender, you’ll play a key role in building and optimizing programs that engage, activate, and retain our global community of scientists. You’ll support and execute lifecycle initiatives across the customer journey — from onboarding and activation to adoption, expansion, and retention — ensuring every interaction delivers value and drives long-term growth.
This role is ideal for someone who thrives in a data-driven environment, enjoys experimenting and optimizing user journeys, and wants to make a meaningful impact in a product-led SaaS company serving the scientific community.
You’ll collaborate closely with Growth, Product, Product Marketing, Data, and RevOps to create seamless, insight-driven experiences that turn users into engaged, long-term customers.
What You’ll Be Doing
- Execute and optimize BioRender’s lifecycle marketing programs across the full customer journey — from acquisition through retention and expansion.
- Build and improve onboarding and activation campaigns to accelerate time-to-value and increase product adoption.
- Develop and manage targeted nurture campaigns across email, in-app messaging, and other owned channels to drive engagement and feature usage.
- Support experimentation initiatives (A/B testing, behavioral triggers, segmentation strategies) to improve activation, retention, and conversion metrics.
- Partner with Product and Growth teams to implement lifecycle touchpoints tied to new feature launches and product updates.
- Develop audience segmentation frameworks to personalize messaging and improve performance.
- Monitor and report on lifecycle KPIs such as activation rate, engagement, retention, churn, and expansion signals — using insights to recommend optimizations.
- Collaborate cross-functionally with Sales, Product Marketing, and RevOps to ensure lifecycle programs align with broader growth goals.
- Continuously test, learn, and iterate to improve the customer experience at every stage.
What You Bring to the Table
- 4–7 years of experience in lifecycle marketing, CRM marketing, growth marketing, or related roles — ideally within B2B SaaS or product-led growth environments.
- Experience building and optimizing onboarding, nurture, or retention programs that drive measurable improvements in engagement and adoption.
- Strong understanding of customer journey mapping, segmentation, and personalization strategies.
- Comfort working with data to analyze performance, identify trends, and inform campaign optimizations.
- Hands-on experience with marketing automation and customer engagement platforms (e.g., HubSpot, Marketo, Customer.io, Braze, etc.).
- Experience running A/B tests and applying insights to improve conversion and retention outcomes.
- Strong cross-functional collaboration skills — comfortable working with Product, Growth, Product Marketing, Data, and RevOps teams.
- A proactive, detail-oriented mindset with a passion for creating thoughtful customer experiences.
- Experience marketing to scientific, technical, or highly specialized audiences is a strong plus.
Why join us?
- We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
- BioRender is loved by millions! We have a world-class NPS and a community of loyal fans and users in 200+ countries!
- Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies
- We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.
BioRender is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.