Lead Product Marketing Manager
Group O
Full-time
Remote
United States
$55 - $62.50 USD hourly
Manager
Lead Product Marketing Manager
Department: Business Analytics
Employment Type: Full Time
Location: Remote - United States
Reporting To: Michael Horan
Compensation: $55.00 - $62.50 / hour
Description
Group O is seeking an experienced Lead Product Marketing Manager to support our client, DIRECTV, in driving the end-to-end implementation of new consumer products, promotions, offers, and rate changes. This role requires a strong blend of technical prowess, business acumen, and cross-functional leadership. You will translate complex product and system requirements into clear, actionable plans for Marketing, IT, Engineering, Sales Operations, and other partner teams.
In this position, you’ll lead the configuration and system development of promotional rating capabilities across DIRECTV’s service portfolio while ensuring seamless delivery of 4–6 initiatives per quarter.
Key Responsibilities
Product & Offer Implementation
- Lead the consumer lifecycle implementation of new DIRECTV products, promotions, offers, and pricing updates.
- Define and configure more than 200 offer variables for each new offer using the Final Marketing Checklist.
- Drive the development of system capabilities required to support rating, billing, and promotional logic across multiple platforms.
Cross-Functional Leadership
- Serve as the primary liaison across Strategy, IT, Engineering, Customer Care/Sales Ops, Legal, and GTM teams to ensure alignment on requirements and execution.
- Break down business needs into precise technical requirements for IT and technical partners.
- Guide features from concept through design, development, testing, and launch.
Project & Program Management
- Manage cross-functional project teams through requirements gathering, development, implementation, validation, and launch.
- Marketing requirements documentation to technical documentation and vice versa.
- Deliver standard project management documentation including implementation plans, schedules, risk assessments, issues logs, and meeting minutes.
- Provide weekly leadership readouts on project status, risks, and milestones.
- Actively participate in quarterly PI Planning and Agile ceremonies.
Subject Matter Expertise
- Act as a subject matter expert on DIRECTV and U-verse programming, products, packaging, billing, and ordering systems.
- Offer consultative guidance to marketing partners to identify solutions that meet business objectives.
- Monitor product performance and provide ongoing management recommendations to support financial goals.
Collaboration & Engagement
- Foster strong relationships with internal and external stakeholders to drive operational success.
- Collaborate with Sales Operations and Marketing teams to develop channel enablement and service delivery plans.
Job Qualifications
Education/Certifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or related discipline strongly preferred.
Required
- Proven experience in product marketing, product management, or offer execution within telecom, media, or a similar consumer subscription business.
- DIRECTV and/or U-verse billing or ordering experience.
- Experience working in an Agile environment, Scrum, GIRA, Amdox, and product lifecycle management.
- Demonstrated ability to lead cross-functional initiatives impacting multiple organizational units.
- Strong analytical skills with the ability to translate business requirements into technical documentation.
Preferred
- Working knowledge of systems such as C3, STMS, Enabler, OMS, Online, Salesforce, and front-end ordering platforms.
- Broad understanding of consumer video and entertainment product portfolios.
Benefits
- Medical, Dental, Vision, and Life Insurance
- Flexible Spending Accounts (Medical and Dependent Care)
- 401(k) Plan with Company Match
- Generous Paid Time Off
- 10.5 Paid Holidays
- Career Development Opportunities