Lead Director, Field Marketing & Operations

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Oak Street Health®, a part of CVS Health, helps older adults stay healthier and live fuller lives through our 230 centers across 27 states. Our value-based care model helps us consistently deliver better patient experiences and outcomes.

As a Lead Director, Brand and Markeing, you will play a critical role in supporting our Oak Street Health patients, providers and business by leading an agile marketing team that integrates multiple marketing functions – from field marketing strategy to marketing operations and creative services.

The Lead Director will develop and execute data-driven marketing strategies that drive local patient acquisition, oversee the systems and processes that power our campaigns, and ensure all initiatives are compliant with Medicare (CMS) marketing regulations. In this role, you will partner cross-functionally to align marketing with Growth Marketing teams, Outreach, Compliance, Legal, Strategy, and Clinical teams, helping scale Oak Street’s growth and efficiency as we expand our community-focused mission nationwide.

Core Responsibilities:

• Field Marketing Support & Execution

  • Develop and lead Oak Street Health’s field marketing support, driving localized campaigns and community outreach initiatives to increase clinic visibility and brand awareness in each community​. Align with field outreach teams and independent agent (IA) partners to coordinate events, local partnerships, and grassroots programs, while ensuring all local marketing activities meet CMS Medicare compliance standards and reflect our brand values.

• Field Enablement Programs

  • Design and implement field enablement programs that empower local outreach and clinic staff with the tools and knowledge to execute marketing initiatives effectively. Develop self-service resources (templates, playbooks, and training modules) and localized marketing kits for field teams, and lead educational sessions to ensure field teams (e.g. OEs, CRMs, RPMs, etc.) are equipped to engage their communities and drive patient growth.

• Internal Marketing Store Management

  • Oversee and continuously improve Oak Street’s internal Marketing Store (field marketing resource center) to ensure field teams have easy access to up-to-date, compliant marketing collateral and promotional items. Manage inventory levels, budgets, and vendor relationships for printed materials and promotional merchandise, maintaining cost efficiency and alignment with procurement standards​

• Cross-Functional Collaboration & Compliance

  • Act as a bridge between Marketing and key stakeholders in Compliance, Legal, Outreach, Strategy, and Clinical Leadership. Lead cross-functional planning to ensure all marketing initiatives are well-coordinated, legally compliant, and aligned with Oak Street’s organizational goals. 

  • Work closely with Compliance and Legal teams to navigate CMS Medicare marketing guidelines and approvals, maintaining the highest standards of ethical marketing and brand integrity across all field activities.

• Marketing Operations Leadership

  • Provide hands-on leadership for marketing operations, optimizing the tools, systems, and workflows that power Oak Street’s multi-channel marketing efforts. Implement data-driven decision-making by establishing key performance metrics and dashboards to analyze campaign effectiveness and drive continuous improvement​, while enforcing process governance to ensure consistency and efficiency in campaign execution as we scale.

• Creative Services Oversight

  • Oversee the Creative Services function to ensure timely development of high-quality marketing assets and campaigns, supporting both national initiatives and local customization needs. 

  • Guide the creative team in producing materials (e.g. flyers, digital content, signage) that can be tailored for local markets, maintaining brand consistency and CMS compliance while meeting the unique needs of each market.

• New Center Marketing & Integration

  • Support new center launches and acquisitions by developing targeted catchments to define geographic outreach zones, and educate new center teams on marketing systems, central support resources, and the provider photography program to ensure consistent, compliant, and effective go-to-market strategies.

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​Oak Street Health is on a mission to “Rebuild healthcare as it should be'', providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient’s communities, and focused on the quality of care over volume of services. We’re an organization on the move! With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody “Oaky” values and passion for our mission."

Oak Street Health Benefits:

• Mission-focused career impacting change and measurably improving health outcomes for medicare patients
• Paid vacation, sick time, and investment/retirement 401K match options
• Health insurance, vision, and dental benefits
• Opportunities for leadership development and continuing education stipends
• New centers and flexible work environments
• Opportunities for high levels of responsibility and rapid advancement

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 08/28/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.