Jr Field Marketing Specialist

About AppGate, Inc.

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About the Position

AppGate is looking for a motivated, execution-focused Field Marketing Specialist to support our North America sales organization. This role partners closely with sales, demand generation, and events teams to activate corporate marketing programs at the regional level and help drive top-of-funnel pipeline.

This position is ideal for a hands-on marketer who enjoys working directly with sales teams, coordinating events and campaigns, and turning strategy into action. While this role collaborates closely with sales leadership, it is focused on execution, coordination, and continuous improvement—not owning company-wide marketing strategy. This role works closely with cross-functional partners to ensure consistent messaging, timely follow-up, and measurable pipeline impact.

Position Responsibilities

Regional Marketing Execution

• Partner with sales to support regional goals, target accounts, and priority verticals.
• Execute regional field marketing programs including events, digital campaigns, and ABM initiatives.
• Coordinate logistics and execution for industry conferences, field events, and sponsored programs.
• Manage assigned regional field marketing budget and track spend against plan.

Sales Enablement & Campaign Support

• Support pipeline acceleration efforts by assisting with campaign execution, follow-up coordination, and reporting.
• Work with sales teams to ensure timely lead follow-up and campaign alignment.
• Collaborate with demand generation and content teams to localize messaging and assets.

Measurement & Insights

• Track and report on regional campaign performance and pipeline contribution.
• Gather regional feedback from sales and share insights with the broader marketing team.
• Identify regional content and event needs and coordinate with internal teams or agencies.

Success Looks Like

• Executing regional marketing programs that drive measurable pipeline
• Supporting sales and BDR teams with timely, well-coordinated campaigns and events
• Delivering clear reporting on campaign performance and ROI
• Acting as a reliable, execution-focused partner to the sales organization

Qualifications and Experience

• 2–4 years of experience in field marketing, demand generation, events marketing, or B2B marketing.
• Experience supporting sales teams in a B2B technology environment.
• Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.
• Strong communication skills and ability to collaborate cross-functionally.
• Experience with marketing and sales tools (CRM, marketing automation, event platforms preferred).
• Bachelor’s degree in Marketing, Business, or related field preferred.
• This is a remote position based in the United States.
• Candidates must be authorized to work in the United States without current or future visa sponsorship.

AppGate is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. In furtherance of AppGate's policy regarding affirmative action and equal employment opportunity, AppGate has developed a written affirmative action program. This program is available for review upon request by any applicant or employee during normal business hours by contacting the company's EEO Coordinator.