[Job-28168] GTM Marketing Manager

CI&T is seeking a GTM Marketing Manager - Industry Verticals to drive demand generation across priority industries in North America. This role partners closely with sales and industry leadership to translate growth priorities into integrated marketing and account-based marketing (ABM) programs that generate qualified pipeline opportunities, strengthen market presence, and support new business growth.

The ideal candidate combines strategic thinking with hands-on execution and enjoys building marketing initiatives that directly contribute to pipeline generation. Beyond executing campaigns, this role will proactively identify new marketing opportunities, develop creative GTM initiatives, and launch programs that attract and engage enterprise buyers and buying groups across priority accounts.

This role is ideal for a marketer who thrives at the intersection of strategy and execution and enjoys building marketing programs that drive measurable business impact.

 

Salary range: $12,277 - $13,536 monthly

Key Responsibilities
Develop and execute marketing initiatives that generate brand awareness and qualified enterprise leads 
Translate industry GTM priorities into integrated marketing plans and quarterly campaign roadmaps
Partner with sales leadership to align marketing programs with priority industries, strategic accounts, and growth objectives
Develop targeted marketing initiatives that engage enterprise buyers and buying groups across priority accounts
Coordinate cross-channel marketing initiatives across events, digital campaigns, PR, content, and partner marketing
Support high-impact industry events, executive programs, and ABM initiatives targeting priority accounts
Build a deep understanding of target audiences and translate insights into marketing strategies and campaign execution plans
Define marketing KPIs and measurement plans aligned with pipeline and growth objectives
Track campaign performance, marketing-sourced leads, and pipeline influence
Use data and insights to continuously optimize marketing programs and improve pipeline generation results
Manage multiple concurrent campaigns and launch new initiatives in a fast-paced environment
Provide guidance and direction to junior marketing team members and cross-functional contributors supporting campaign execution and marketing programs
Collaborate with global marketing teams, including colleagues in Brazil, to coordinate campaign execution and share insights across regions

Qualifications
Required
5–7 years of B2B marketing experience, ideally in technology, consulting, or digital services
Experience working with enterprise sales teams and complex buying cycles
Strong background in demand generation or vertical marketing
Demonstrated ability to develop marketing programs that generate qualified leads 
Experience executing integrated marketing campaigns across events, digital, content, and PR
Experience managing or mentoring marketing team members, agencies, or cross-functional contributors in the execution of marketing programs

Preferred
Experience marketing AI, digital transformation, or enterprise technology services
Familiarity with marketing and CRM platforms such as HubSpot, Pipedrive, and intent platforms like 6sense
Experience working with modern marketing tech stacks and campaign management tools

Location & Travel
This role is based in the San Francisco Bay Area (remote) and supports marketing initiatives across North America.
Travel required: up to 20%, primarily for industry events and collaboration with sales and marketing teams. Occasional international travel to CI&T’s office in Campinas, Brazil may be required.