Part-time • Contract • Work from Anywhere in Canada

Role Overview

The Growth Marketing team leads acquisition and engagement for FreeWill’s consumer audience. We’re looking for an experienced SEO & Growth Marketing Contractor to step in during a team member’s parental leave to maintain and execute key marketing initiatives, ensure smooth reporting, and protect organic performance.

The Interim SEO & Growth Marketing Contractor will manage all organic and paid consumer-facing (B2C) marketing initiatives for FreeWill across the entire marketing funnel, including email, Google Ads, SEO/AEO, with a specific emphasis on email marketing. They will manage the consumer marketing budget, provide regular monthly and quarterly reporting, and collaborate with engineering, design, product, and business development teams to execute special projects.

**This role will be a 5 month contract position. The compensation for this role will be 77 CAD per hour (55 USD per hour) working approximately 20+ hours per week.

Please note: We are hiring for this role in the US and Canada. Compensation offered for the role may differ based on location and cost of living. We conduct extensive research to ensure compensation is aligned with the experience level of the role, cost of living, and job market. Information shared about compensation in the respective job posting is the compensation being offered for that specific role/location. If you proceed in the interview process and have any questions, you can discuss with the Recruiter.

Responsibilities

Core Responsibilities

• Manage existing email marketing campaigns, set up new campaigns to support new product initiatives, and answer questions from internal teams about campaigns as needed
• Monitor and report on keyword rankings, traffic trends, and performance of priority landing pages
• Coordinate with an existing SEO contractor to oversee technical SEO maintenance, including 301 redirects, schema markup, and troubleshooting crawling/indexing issues.

• Maintain FreeWill’s Learn Center (blog) — draft, revise, update, and publish posts based on existing keyword strategy, in coordination with an existing SEO contractor.
• Manage existing Google Ads contractor and monitor performance of paid search campaigns
• Explore and execute on new consumer marketing initiatives as needed (e.g., Reddit)

Reporting & Analytics

• Compile quarterly performance reports in Google Slides for leadership
• Pull monthly reporting from Google Analytics, SEMrush, and Looker to track spend and performance across marketing tactics
• Surface and troubleshoot anomalies or areas of concern (ranking drops, traffic fluctuations, etc)

Requirements

• 5+ years experience in digital marketing and content creation, including managing and optimizing advertising and SEM budgets.
• Proficiency with Google Search Console, Google Analytics, and SEMrush.
• Familiarity with Webflow CMS.
• Experience setting up and overseeing automated Customer Lifecycle Marketing email campaigns.
• Strong understanding of on-page and technical SEO fundamentals.
• Ability to synthesize data into actionable insights.

Preferred, but not required:

• Technical understanding of HTML/CSS.
• Experience with Customer.io.
• Knowledge of estate planning, wills, trusts, and probate.
• Experience with Reddit/Quora advertising and organic engagement.

FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and Canada!

Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

AI Policy

We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter.

For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted.

The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.