Integrated Marketing Manager

About the Role

Audiense is seeking a strategic and hands-on Marketing Manager, Organic Growth & Campaigns to lead the planning, execution, and optimization of our organic marketing initiatives. This role will deliver and manage campaigns across organic social, email, and account-based marketing channels, while partnering closely with Content, Design, Product, Sales, and Leadership. 

The ideal candidate is both creative and analytical, with strong project management skills and a proven ability to turn business objectives into integrated campaigns that drive pipeline and revenue growth, strengthen brand awareness, and engage audiences.

Responsibilities 

Campaign Strategy and Execution 

• Lead the development of integrated organic marketing campaigns from ideation through execution, measurement, and optimization. 
• Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts. 
• Build campaign briefs, timelines, messaging frameworks, and distribution plans. 
• Coordinate cross-functional campaign execution across Content, Design, Product, Sales, and Leadership. 
• Ensure campaigns are aligned with brand positioning, audience needs, and broader go-to-market objectives. 
• Monitor campaign performance and use insights to improve future initiatives. 

 Organic Social Media 

• Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms. 
• Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories. 
• Partner with Content and Design to create engaging, channel-specific social content. 
• Write, edit, schedule, and publish posts while maintain
• ing a consistent brand voice. 
• Monitor engagement, audience growth, and content performance. 
• Identify opportunities to increase reach, conversation, and community engagement. 
• Stay current on platform trends, evolving best practices, and emerging content formats. 

Email Marketing 

• Develop and manage the overall email marketing strategy in partnership with relevant stakeholders. 
• Plan and execute promotional and campaign-based emails that support business and revenue goals. 
• Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas. 
• Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion. 
• Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers. 
• Manage email calendars, audience segmentation, personalization, testing, and reporting. 
• Monitor key performance metrics, including engagement, conversion, pipeline influence, and revenue contribution. 
• Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting. 

 Cross-Functional Collaboration 

• Collaborate closely with the Content team to develop campaign messaging, thought leadership, educational resources, and supporting content. 
• Partner with Design to translate campaign concepts into effective visual assets across email, social, and other channels. 
• Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value. 
• Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives. 
• Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results. 
• Act as the central point of coordination for organic campaign initiatives and ensure deliverables remain on track. 

 Reporting and Optimization 

• Establish campaign goals, KPIs, and measurement frameworks. 
• Report on organic social, email, campaign, and pipeline performance. 
• Analyze performance data to identify trends, opportunities, and areas for improvement. 
• Use audience and campaign insights to inform future messaging, segmentation, and channel strategy. 
• Maintain organized documentation of campaign plans, results, learnings, and best practices. 

 Qualifications 

• 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field. 
• Experience managing organic social media programs, particularly for a B2B or SaaS company. 
• Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs. 
• Strong campaign planning and project management skills. 
• Excellent writing, editing, and communication abilities. 
• Experience collaborating with Content, Design, Product, Sales, and executive stakeholders. 
• Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing. 
• Analytical mindset with the ability to interpret performance data and make informed recommendations. 
• Ability to manage multiple priorities and projects in a fast-paced environment. 
• Strong attention to detail and a high level of ownership. 

 Preferred Qualifications 

• Experience in B2B data/tech, ecommerce, martech, or another complex technology environment. 
• Experience supporting account-based marketing programs. 
• Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools. 
• Experience with email marketing platforms and analytics tools. 
• Familiarity with social media management, reporting, and project management tools. 
• Experience collaborating on product launches or integrated go-to-market campaigns. 
• Understanding of attribution, pipeline reporting, and marketing performance measurement. 

 Success in This Role 

• Success in this role will be measured by your ability to: 
• Build and execute a consistent, high-performing organic campaign program. 
• Increase engagement and audience growth across organic social channels. 
• Improve email engagement, conversion, and pipeline contribution. 
• Develop effective ABM and nurture campaigns that support the buyer journey. 
• Strengthen collaboration across Marketing, Product, Sales, and Leadership. 
• Turn insights and performance data into continuous campaign improvement. 
• Deliver high-quality work on time while maintaining clear communication across stakeholders.