Integrated Campaigns Marketing Manager - PLG

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Integrated Campaigns Marketing Manager (PLG Focus), you design and execute multi-channel campaigns that accelerate product-led growth, self-serve adoption, and revenue expansion. You bridge traditional marketing strategy with the unique dynamics of a PLG funnel, where product experience and in-app engagement drive growth as much as acquisition. Working at the intersection of growth marketing, lifecycle, and product experience, you partner with product, data, and go-to-market teams to turn user insights into integrated campaigns that inspire sign-ups, activate users, and convert self-serve customers into enterprise advocates. You bring both strategic vision and hands-on execution, using data and experimentation to connect every touchpoint, from digital campaigns to in-product journeys, into a seamless path from awareness to expansion. This is an opportunity to shape Rithum’s PLG motion and define how we bring our products to market in a PLG-first world.

Responsibilities

PLG-Focused Campaign Strategy & Planning

• Design integrated campaigns that fuel each stage of the PLG funnel, from top-of-funnel awareness through in-product activation and expansion.
• Partner with growth and product marketing to connect acquisition efforts with in-app engagement and usage signals.
• Build frameworks that unify paid, owned, and in-product channels, ensuring a seamless and data-driven user journey.
• Define success metrics that go beyond MQLs, including activation rates, PQL (product-qualified lead) conversion, feature adoption, retention, and expansion velocity.
• Collaborate with data and RevOps to identify behavioral triggers and cohorts that inform campaign personalization and timing.

Orchestrate Cross-Functional Execution

• Lead end-to-end campaign execution across digital, content, in-app, email, social, and events.
• Collaborate with design and content to create assets that resonate with both new users and power users.
• Partner with RevOps and Marketing Ops to ensure data accuracy, segmentation, and performance tracking.
• Align with Sales and Customer Success on campaigns that nurture users from self-serve to enterprise.

Performance Measurement & Optimization

• Monitor and analyze campaign performance across channels, identifying opportunities to optimize engagement, conversion, retention, and revenue impact.
• Use experimentation (A/B and multivariate testing) to optimize key conversion points throughout the self-serve and enterprise paths.
• Regularly report on campaign impact and ROI to marketing and leadership stakeholders.

Qualifications 

Minimum Qualifications  

• 5+ years of B2B marketing experience with at least 3 years in PLG roles within SaaS environments.
• Proven success designing cross-channel campaigns informed by product usage and customer data.
• Deep understanding of PLG principles: freemium models, PQLs, product activation, and usage-based expansion.
• Hands-on experience with Asana, Marketo, Salesforce, 6sense, Reachdesk, PathFactory and other MarTech platforms to execute campaigns, in addition to managing and measuring campaign performance.
• Strong analytical skills with the ability to translate data into actionable insights that drive campaign optimization.
• Excellent communication and collaboration skills to partner effectively across cross-functional teams.
• Project management expertise with the ability to manage multiple campaigns, timelines, and competing priorities.
• Creativity and innovative thinking to design compelling, high-impact campaigns that resonate with diverse audiences.

Preferred Qualifications 

• Bachelor’s degree in marketing, business, or related field; MBA a plus.
• Experience in growth or lifecycle marketing at a global SaaS or high-growth tech company
• Familiarity with in-product marketing, onboarding flows, and experimentation frameworks.
• Knowledge of lifecycle marketing, product analytics, and experimentation frameworks.

Travel Required

Up to 10%

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What it’s like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits 

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.