Influencer Marketing Manager

Job Title: Influencer Marketing Manager

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Remote Work Available in MST or PST)

Job Compensation: $90-100k plus bonus potential

About Cotopaxi:
We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What This Role Is All About):

Cotopaxi is seeking an Influencer Marketing Manager to lead and scale our influencer partnerships and affiliate commerce ecosystem. This role will own the strategy and execution of paid influencer campaigns, gifted creator programs, and affiliate relationships across platforms including TikTok Shop Affiliate and ShopMy.

Operating end-to-end, the Influencer Marketing Manager will oversee the full lifecycle of influencer marketing - from strategic planning and creator selection to outreach, negotiation, contracting, content approvals, and ongoing performance optimization. They’ll partner closely with the Senior Director of Social & Communications on strategy, collaborate with the Social Media Manager on channel integration, and work cross-functionally with eCommerce, legal, paid media, and product teams to ensure creator content supports both brand storytelling and performance goals.

This is a highly collaborative role with meaningful ownership and impact - well suited for someone with experience running influencer campaigns for lifestyle brands who brings strong organizational skills, a thoughtful, data-informed approach, and genuine enthusiasm for contributing to a growing, mission-driven brand.

Job Responsibilities (How You’ll Make An Impact):

Influencer Strategy & Planning

• Shape influencer and affiliate strategy in partnership with the Senior Director of Social & Communications, aligned to brand priorities, seasonal campaigns, and product launches.
• Build partnership frameworks across paid, gifted, and affiliate programs with a focus on long-term creator relationships.
• Translate brand initiatives into clear influencer briefs and campaign plans.

Paid Influencer Partnerships

• Lead paid influencer campaigns end-to-end, including creator sourcing, outreach, negotiation, contracting, briefing, approvals, and reporting.
• Manage budgets, timelines, and deliverables to ensure campaigns meet performance goals.
• Partner with Paid Media to test influencer and UGC content in paid channels, applying learnings to future campaigns.
• Ensure creators deliver ad-ready content that meets brand standards while preserving authenticity.

Gifted & Affiliate Programs

• Oversee gifted partnerships and seeding programs, with support from the Social & Influencer Specialist.
• Own Cotopaxi’s creator affiliate ecosystem across ShopMy and TikTok Shop Affiliate, including creator onboarding, activation, and engagement.
• Serve as the internal owner of TikTok Shop Affiliate in partnership with an external agency, aligning workflows and cross-functional needs.
• Collaborate with eCommerce and Paid Media teams to align affiliate efforts with revenue goals.

Collaboration, Reporting & Optimization

• Collaborate cross-functionally with Social, eCommerce, Paid Media, Legal, Product, and Communications teams to ensure influencer efforts are integrated and compliant.
• Track and analyze performance across paid, gifted, and affiliate partnerships, sharing insights to optimize future programs.

The Ideal Candidate (What You’ll Bring to the Table):

• 3-5 years of experience leading influencer marketing campaigns end-to-end, either in-house or at an agency.
• Hands-on experience across paid influencer partnerships, gifted programs, and creator affiliate relationships.
• Familiarity with creator affiliate platforms such as ShopMy and LTK, and experience working with TikTok Shop Affiliate programs (in-house or alongside an agency).
• Experience partnering with external agencies and serving as a bridge between internal teams and outside partners.
• A strong understanding of influencer contracting, usage rights, and content approvals.
• Excellent communication and relationship-building skills.
• Strong organizational and project management abilities, with comfort managing multiple workstreams.
• Experience working cross-functionally in a remote or distributed environment.
• Ability to navigate fast-paced campaign calendars and product launches with flexibility and focus.

Job Benefits (Your Perks):

At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we’re proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work.

Here is a snapshot of the benefits we provide:

Health Benefits:

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company-paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company-paid employee assistance program.

Wellness Benefits:

• Company-paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.

Uniquely Us:

• Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
• Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
• Grow personally and professionally through thoughtfully curated learning and development opportunities.
• Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
• Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Incentive Potential: This position is eligible for compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

We’re on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here. You don’t have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you’d like to help Cotopaxi Do Good. We can’t wait to meet you.

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.