Influencer Marketing Coordinator

The Influencer Marketing Coordinator will be responsible for leading MYKA’s German influencer outreach and brand ambassador strategy. This role supports monthly marketing campaigns and drives brand awareness. This is a fully remote position.

Responsibilities

• Identify, recruit, and manage new influencers to join MYKA’s brand influencer program across social media platforms including Instagram, TikTok, and more
• Build and maintain strong, ongoing relationships with new influencers through communication and social engagement
• Manage the full influencer campaign lifecycle, from contract negotiation and creative briefs to live integrations and technical coordination
• Ensure influencer campaigns drive positive ROI
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• Support the Social Media Manager in executing strategic plans to grow brand awareness and advocacy, drive incremental exposure for key products, and bring MYKA’s brand DNA to life

Requirements

• 1–2 years of global digital influencer marketing experience – must
• Native German – must
• Proficient English for internal company processes - must
• Proven experience working with the German influencer market and staying up to date with social media trends
• Strong marketing mindset with an understanding of consumer psychology and user experience
• Affinity for jewelry and fashion
• Strong analytical skills with the ability to turn data into actionable insights
• Excellent time management and project prioritization skills
• Passion for social media and the fashion industry, with knowledge of fashion and/or family content creators across social platforms
• Strong organizational skills and the ability to execute projects on time in a fast-paced, collaborative environment
• Excellent written and verbal communication skills

Advantages