Head of Marketing (UK - Remote)

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, social content, live experiences, and commercial partnerships that shape modern entertainment culture.

As Dexerto continues to scale globally across both audience and commercial operations, brand positioning, industry visibility, and strategic market presence are becoming increasingly important to the next stage of growth.

The Role

Dexerto is seeking a Marketing Manager (UK-based) to lead and elevate the company’s external brand presence across the media, advertising, gaming, entertainment, and creator economy industries.

This is a highly strategic role for an experienced B2B marketer who understands how to position and grow a modern media brand within competitive commercial markets. We are looking for someone with a strong agency or media background — ideally someone who has previously been responsible for marketing an agency, publisher, media business, or public-facing brand.

The successful candidate will own and drive Dexerto’s marketing strategy across brand positioning, industry awareness, PR opportunities, lead generation support, thought leadership, awards strategy, and market-facing communications.

This role sits at the intersection of marketing, commercial, brand, audience insights, and business development. You will work closely with senior leadership and the commercial team to help strengthen Dexerto’s market position, increase visibility with brands and agencies, and support revenue growth through smarter positioning, strategic storytelling, and industry engagement.

You will play a key role in identifying how Dexerto shows up externally — from industry narratives and whitepapers through to awards, PR opportunities, speaking opportunities, sales positioning, and broader market influence.

This role requires someone who is equally comfortable operating strategically and executing high-impact initiatives. The ideal candidate will understand how to turn audience, platform, campaign, and industry data into compelling narratives that generate industry attention, commercial conversations, and meaningful business opportunities.

You will also help shape how Dexerto leverages its senior leadership team externally — identifying opportunities to raise company profile, strengthen authority, and position Dexerto as a leading voice across gaming, entertainment, influencer culture, and digital media.

Core Responsibilities

Brand Strategy & Market Positioning

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy
• Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries
• Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally
• Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths
• Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications
• Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally

Industry Presence & PR

• Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications
• Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility
• Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries
• Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning
• Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification

Awards & Commercial Integration

• Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories
• Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions
• Build systems and processes around award tracking, submission timelines, and supporting materials
• Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials
• Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives
• Lead Generation & Business Development Support
• Develop marketing initiatives that support lead generation and commercial growth
• Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness
• Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations
• Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives
• Help improve how Dexerto positions itself against competitors within agency and brand conversations

Insights, Research & Thought Leadership

• Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives
• Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives
• Translate complex audience and performance data into commercially valuable industry stories
• Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels
• Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns

Performance & Accountability

• Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts
• Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact
• Bring accountability and performance focus to Dexerto’s external marketing activity
• Continuously assess industry trends, competitor positioning, and market opportunities

Candidate Profile

The ideal candidate will bring:

• 5+ years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications
• Experience marketing an agency, publisher, media business, entertainment company, or public-facing brand
• Strong understanding of the advertising, media, gaming, entertainment, and creator economy landscapes
• Experience supporting lead generation, business development, or commercially-driven marketing functions
• Demonstrated experience developing strategic marketing campaigns and market positioning initiatives
• Strong experience producing industry-facing reports, whitepapers, insights pieces, or thought leadership content
• Ability to interpret audience and campaign data and turn it into compelling commercial narratives
• Existing relationships or experience working with industry media, PR contacts, trade publications, or event organisers
• Strong writing, storytelling, and communication skills
• Experience supporting award submissions, PR campaigns, or industry recognition initiatives
• Strong commercial awareness and understanding of how marketing supports revenue growth
• Ability to operate strategically while also driving execution and delivery
• Strong organisational and project management skills
• Confidence working with senior stakeholders and leadership teams
• High attention to detail combined with strong creative and strategic thinking
• Passion for gaming, entertainment, digital culture, or creator-led media is highly desirable

Impact of the Role

Dexerto has built one of the largest and most engaged audiences in gaming and internet culture. This role will play a key part in ensuring the wider industry understands the scale, influence, creativity, and commercial capabilities behind the brand.

From shaping industry perception and generating commercial opportunities through to elevating thought leadership and strengthening market authority, this role will directly contribute to Dexerto’s next phase of growth.

This is an opportunity for a commercially-minded strategic marketer to help define how one of the leading modern media brands positions itself within the global advertising and entertainment landscape.

Dexerto is committed to diversity and inclusion and welcomes applicants from all backgrounds.

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