Head of Marketing Operations

What We Need

We are seeking a Sr. Director of Marketing Operations to build the data, analytics, and operational infrastructure that powers our GTM transformation. This is not a traditional 'keep the systems running' marketing ops role. You will build a new pipeline model, lead segmentation and data strategy, drive website transformation, and accelerate AI adoption across the marketing function. You will be the architect of how we measure progress and make decisions.

The Impact You'll Make

NetBrain's GTM transformation depends on data we don't yet have visibility into. We need to understand account penetration by stage, velocity by segment, pipeline source by channel, and adoption patterns by customer cohort. We need a pipeline model that measures marketing's impact beyond lead generation—across the entire customer journey. And we need a website that tells our story effectively, not just catalogs our features. This role builds that foundation.

What You'll Do

• Pipeline Strategy & Analytics: Build and operationalize a Bowtie-based pipeline model to measure impact from awareness through expansion. Define and track KPIs across conversion, velocity, account penetration, and pipeline source.
• Segmentation & Data Strategy: Own ICP definition and segmentation. Establish account-level visibility across engagement, pipeline, and adoption by integrating CRM, marketing, and product data to enable tiered targeting.
• Website & Digital Experience: Lead website transformation and implement an AI-first content strategy to scale personalization and performance.
• Marketing Technology: Own and optimize the martech stack (CRM, automation, intent, attribution) to enable scalable execution, accurate measurement, and seamless data flow.
• AI & Automation: Drive AI adoption across marketing to automate workflows, enhance GTM productivity, and foster a culture of experimentation.
• Reporting & Insights: Deliver executive-level insights on pipeline performance and marketing impact, shifting the organization from activity-based to outcome-driven decision making.
• Team Leadership: Lead and scale Marketing Ops, AI/Growth Engineering, and Web teams, building a high-performing function that blends operational rigor with strategic analytics.

What You Bring

• You have 10+ years in marketing operations, revenue operations, or analytics roles, with 4+ years in leadership positions in enterprise B2B.
• You have built pipeline models and analytics infrastructure that drive decision-making
• You think like a data strategist, not just a systems administrator. You understand how data architecture enables or constrains GTM strategy.
• You have led website transformations—not just cosmetic refreshes, but fundamental restructuring of information architecture and user experience
• You are excited about AI's potential to transform marketing operations.
• You can collaborate crossfunctionally and understand how marketing systems fit into the broader revenue technology stack.
• You are comfortable with ambiguity. We are building new capabilities, not optimizing existing ones. You will need to make progress with incomplete requirements.
• You are hands-on when needed, willing and able to build reports, configure systems and analyze data.
• Experience with marketing automation and modern data/analytics tools is preferred
• Experience with ABM and website platforms is preferred 
• Familiarity with AI/ML tools for marketing automation and content generation is also a plus
• Willingness to travel up to XX% within your territory as required.
• Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.
• Stationary Tasks: Sitting for extended periods, remaining in a stationary position.

What We Offer

Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.

For this role, the estimated base is $170,000 - $235,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.

The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.