Head of Marketing

Location: Remote, Greater Boston preferred

Role Type: Full-time

Reports to: CEO

Stage: ~$6M ARR, fast-growing

Objective: Build a demand engine that drives qualified pipeline with biotech and pharma buyers (PhD scientists, R&D leaders, platform owners, translational teams, and technical execs).

About Drug Hunter

Drug Hunter is the leading knowledge platform for drug discovery scientists, serving >200 of the world’s top pharma and biotech companies. Our mission is to accelerate the discovery of new medicines by connecting R&D teams with the insights they need to make critical scientific decisions.

We're looking for a hands-on, strategic Director of Marketing to join our team and take ownership of our go-to-market motion as we scale. This role will be critical in driving awareness, capturing demand, and generating high-quality opportunities for the commercial team.

This is a remote-first position, with priority given to candidates in the Greater Boston metro area.

Key Responsibilities

You will inherit one of the most widely recognized brands in the industry, and will own the entire marketing function to build and scale our marketing engine.

1. Strategy & Positioning

• Define and refine our ICP, segmentation, and buyer personas (PhD scientists, computational biologists, R&D leaders, etc.).
• Build a differentiated value proposition grounded in scientific and operational pain points.
• Craft messaging that lands with a skeptical, scientific audience.

2. Pipeline Generation

• Own pipeline targets in partnership with Sales.
• Plan and run multi-channel demand gen campaigns (digital, email, events, content, partnerships).
• Stand up a scalable, metrics-driven inbound engine.
• Establish attribution, CAC, funnel health metrics, and reporting.

3. Sales Enablement

• Build field-ready content: decks, one-pagers, use-case narratives.
• Support outbound with tight messaging, sequences, and ICP-specific hooks.
• Enable AEs to tell a crisp scientific story that resonates with technical buyers.

4. Content & Thought Leadership

• Create or oversee content (blogs, whitepapers, webinars, case studies) that speaks like a scientist, not a marketer, in partnership with our internal team of PhD subject matter experts.
• Turn customer insights, data, product capabilities, and scientific workflows into compelling narratives.
• Expand brand credibility in biotech/pharma scientific communities.

5. Product Marketing

• Own go-to-market for new features and products.
• Translate scientific functionality into clear commercial value.
• Conduct competitive analysis, market research, and voice-of-customer work.

6. Team Building

• Manage and develop our internal marketing contributors.
• Build out contractors and future internal hires (content, events, ops).
• Scale the function from “scrappy startup” to “predictable GTM engine.”

What Success Looks Like

• Clear ICP, messaging, and value prop adopted by Sales and resonating in the market
• Predictable inbound pipeline with strong fit and conversion rates
• Outbound sequences that generate quality meetings
• Marketing-sourced pipeline growing quarter-over-quarter
• Sales feeling armed with A+ collateral and competitive positioning
• Our brand seen as credible and authoritative in biotech/pharma R&D circles.

What You Bring

• 5-10+ years in B2B marketing, ideally with biotech/pharma customers, scientific software/tools/data/content
• Experience selling to PhDs, medicinal chemists, computational scientists, or related research leaders.
• Proven record of building a predictable demand engine
• Strong product marketing instincts, especially translating technical concepts into commercial impact
• You can write: clearly, concisely, and credibly
• You know how to partner tightly with Sales
• Comfortable owning pipeline targets and being measured on revenue outcomes
• You can think strategically and execute tactically

Nice-to-Haves

• Background in life sciences (chemistry, biology, pharmacology).
• Experience marketing SaaS or platforms for scientific workflows.
• Familiarity with the biotech/pharma buying cycle and procurement
• Experience with PLG motions or usage-based products.

What We Offer:

• Join a fast-growing company making a real impact in drug discovery
• Work with a sharp, passionate, mission-driven team
• Shape the marketing foundation at a high-growth inflection point
• Competitive salary and equity, healthcare, 401(k), flexible PTO, and remote-friendly culture