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Position Summary
The Head of Marketing for Advanced Oncology Solutions (AOS) is a senior commercial leader responsible for defining and executing the global marketing strategy to drive demand, elevate the AOS brand, and accelerate adoption of AOS service offerings. This role leads portfolio marketing, content strategy, customer engagement programs, and thought leadership initiatives, partnering closely with regional commercial teams to ensure market-relevant execution and measurable business impact.
This leader will establish global marketing standards, build scalable programs, and position AOS as a trusted leader in oncology services across key markets, including Theranostics and Cancer Care Value Programs.
Key Responsibilities
Strategic Marketing & Demand Generation
Develop and execute a comprehensive global marketing strategy aligned to AOS growth objectives and regional market priorities.
Design data-driven campaigns that generate demand, support pipeline growth, and increase customer engagement across the AOS portfolio.
Define target segments, value propositions, and go-to-market messaging for AOS services.
Content, Collateral & Customer Engagement
Lead development of high-impact marketing assets including case studies, white papers, brochures, presentations, and digital content.
Build and scale customer speaker programs and success-story platforms to showcase clinical and operational impact of AOS solutions.
Oversee newsletters and ongoing customer communications to strengthen relationships and awareness.
Portfolio & Scientific Marketing
Partner with clinical, scientific, and service leaders to shape scientific marketing programs that demonstrate clinical value, outcomes, and innovation.
Support service launches and portfolio expansions with structured marketing playbooks and enablement tools.
Brand Positioning & Thought Leadership
Establish AOS as a global leader in oncology services through thought leadership content, industry events, and conference presence.
Define trade show strategy, event participation, and executive visibility across priority oncology forums.
Regional Collaboration & Best Practices
Partner with regional marketing and commercial teams to tailor campaigns to local market needs while maintaining global brand consistency.
Establish global marketing standards, processes, and performance benchmarks.
Qualifications & Experience
12+ years of progressive marketing leadership experience, ideally within healthcare, medical devices, oncology, or complex services environments.
Proven success driving demand generation, portfolio marketing, and brand positioning at scale.
Strong experience developing marketing collateral, scientific content, and customer engagement programs.
Demonstrated ability to operate in global, matrixed organizations.
Bachelor’s degree required; MBA or advanced degree preferred.
Core Competencies
Strategic marketing leadership
Demand generation & portfolio positioning
Executive communication & influence
Customer-centric program design
Global brand stewardship
Data-driven decision making
Location
Flexible, with regular travel to support regional teams, customer programs, and industry events.
Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Siemens Healthineers businesses, please visit our company page here.
The base pay range for this position is:
$227,940 - $313,412Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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