Head of Marketing

At Tulip, we believe "Love is in Store." We empower the world’s most iconic retailers including brands like Versace, COACH, Pandora, Jimmy Choo, Mulberry, Saks Fifth Avenue, Ferragamo, David Yurman, and Michael Kors to succeed by fostering deep, 1-to-1 relationships between store associates and ecommerce salespeople and their customers. We are the global leader in Clienteling and our solutions redefine the retail experience, ensuring that every interaction is personalized, meaningful, and loyalty-driven.

 
Role Overview
The Head of Marketing will oversee all performance marketing, lead generation, and product marketing while architecting our brand and growth strategies within the competitive retail technology landscape. You will oversee our marketing budget, running programs across different channels, and driving our lead generation efficacy. You will be responsible for defining Tulip’s position in the marketplace as the premier partner for retail success, leading a high-performing team to achieve aggressive targets. As a key collaborator with Sales, you will ensure marketing initiatives generate qualified, targeted leads, and will be responsible for ensuring a healthy conversion rate into sales opportunities. The position is 100% remote. 

Core Responsibilities

• Lead generation strategy: Oversee all marketing events, digital campaigns, new content creation, and product launches to drive leads and fill the sales funnel.
• Strategic Brand Evolution: Analyze and improve existing branding and marketing strategies to reinforce Tulip’s status as a leader in the retail space.
• Clienteling Advocacy: Develop messaging that highlights the power of 1-to-1 client relationships and how Tulip helps retailers grow through personalized service.
• Budget & Resource Management: Prepare and review monthly, quarterly, and yearly budgets, ensuring resources are allocated to the highest-impact channels.
• Performance Leadership: Set and monitor daily, weekly, and yearly targets, and performance manage the team to ensure consistent achievement of growth milestones.
• Market Intelligence: Conduct deep research and monitor competitor moves to ensure Tulip retains and grows share of mind as the forerunner in retail innovation.
• Sales Alignment: Act as a strategic partner to the Sales team to ensure seamless lead handoff and robust support for high-value accounts.

Requirements

• Experience: Extensive experience in a marketing management leadership role, preferably within the retail tech or SaaS sectors. Partner recruiting and marketing experience a strong asset.
• Campaign Fluency: must have experience across a number of different channels and strategies including ABM, email, content, webinars, tradeshows/events, partnerships to drive oversight and leadership to our lead generation programs.
• Technical Expertise: Proficient in Account-Based Marketing (ABM), email, content, SEO/AEO, digital marketing tools (Hubspot, Salesforce, 6Sense), and multi-channel marketing strategies.
• Leadership: Strong leadership skills with the ability to manage a diverse remote team and make informed strategic decisions.
• Financial Acumen: experience overseeing entire marketing budgets, allocation of spend, performance analysis
• Analytical Mindset: Highly observant and analytical, with the ability to translate market trends into actionable strategies.
• Retail Industry Experience: An understanding of the retail space and/or retail marketing space is a requirement.
  

Tulip has perks, career progress, and an intimate culture. We have:

• Embraced remote culture! Work remotely, permanently, and full-time.
  
• An excellent healthcare plan with no wait time, paid parental leave, and corporate gym rates.
• A culture of openness and idea generation. We pride ourselves on our transparency. From the most senior to the newest team member, we give you access to decision makers and career building work.
• The opportunity to grow and apply new skills be it hands-on or leadership. We prioritize diversity, inclusion, and building a community. 

Why we are awesome.

Tulip is hungry and humble. When you join Tulip, you'll be part of a strong, thriving, diverse group of people who come from different disciplines, countries, and experiences. We do what we love and it shows in our unrelenting pursuit of affecting real change. We believe in investing in our people, building positive relationships with our customers, and treating our work like our craft.

Tulip is at the cutting edge of technology. We work with big-name retailers. It's a chance to step up to solving complex technical problems and develop a deeper understanding of the retail world while being part of a niche startup-style company. We don't fear failure; we embrace challenges. We're excited about taking the lesser known paths, using the open source tools and keeping up with the pace of evolving tech solutions. It's fun, it's fast, and it's future-focused.

Tulip gives back. Inspired, passionate, and committed people helped make us the successful company we are today. We challenge norms and put people before profits. We believe we can build a great company that changes the technical space while simultaneously giving back to society and the community.

Join us.

Tulip Retail is strongly committed to equal opportunities in employment. We welcome applications from all minority group members, women, Aboriginal persons, persons with disabilities, members of sexual minority groups, and others who may contribute to the further diversification of Tulip Retail.

Tulip Retail welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Feel like you can’t tick all the boxes above? If you have some of the skills and experience that we’re looking for and are willing to use your talent to learn the rest, we encourage you to apply.