Head of Growth Marketing (Remote - Europe/UK)

About GoCharting
GoCharting is a web-native charting and trading workflow platform with institutional-grade orderflow and DOM tools — footprint/cluster charts, volume/market profile, cumulative delta, imbalance charts, DOM trading. We are the only platform that delivers these capabilities fully on the web. Differentiated as the leader in the professional orderflow niche. PE-acquired and funded in 2025, profitable, 2.1M+ registered traders globally, with a mandate to scale 10x over 4 years. US rebrand underway. US equities and US options data are being added, broadening scope beyond futures into multi-asset coverage.

The Role

This is a founding role for the growth function. No playbook exists yet — you will write it. With 2.1M+ users already in the top of the funnel, the conversion and organic infrastructure is materially underdeveloped. SEO, ASO, and full-funnel optimisation have been deferred until the right person arrived. You will own organic acquisition and conversion end-to-end: from search ranking to paywall, from App Store visibility to Day-14 email. You will work directly with the COO and alongside a dedicated Growth Full-Stack Developer. Your work will show up in MRR within months, not years.

What you'll do

Organic Acquisition

• Technical SEO, keyword architecture, content strategy, link-building — own rankings for high-intent trader search terms globally
• ASO for iOS and Android — drive downloads and store ranking for the GoCharting mobile app
• Organic channel infrastructure: analytics, tooling, reporting cadence

Funnel & Conversion

• Own the full funnel: Visit → Signup → Onboard → Active → Trial → Paid → Retained
• Freemium-to-paid conversion: paywall design, pricing page optimisation, onboarding flow improvements
• Email nurture sequences (onboarding, trial expiry, win-back) in Intercom

Experimentation & Analytics

• A/B and multivariate testing across website, onboarding flows, and paywall — hypothesis-driven with clear success metrics
• GA4 full-funnel instrumentation and Looker Studio dashboards for traffic, conversions, cohort retention
• Define and report CAC/LTV efficiency — the language the business runs on

Website & Marketing Tech

• Landing page CRO, page speed, Core Web Vitals, structured data — treat the website as a conversion product
• Own the marketing stack: GTM, GA4, Intercom, marketing-automation tooling (to be selected)
• Collaborate with the Growth Full-Stack Developer on subscription and paywall features

What we're looking for

Must-haves:

• 8+ years in growth or performance marketing at a B2C SaaS or fintech product
• Demonstrated SEO results at scale — measurable organic traffic growth you can speak to with numbers
• ASO track record on iOS App Store and Google Play
• Strong CRO chops: A/B testing, funnel analysis, UX intuition — you read a drop-off chart and know what to test first
• Technical: GA4, GTM, comfortable writing SQL queries, able to self-serve your own data
• Freemium or subscription business experience — you think natively in CAC/LTV and payback periods
• Hands-on executor: no agency layer, no coordinator layer — you do the work and you own the outcome

Nice-to-haves:

• Background in trading, investing, or financial-data platforms — you understand the product you're growing
• Track record at a company scaling from sub-$5M to $10M+ ARR
• Experience building and hiring a growth team as the company scales
• AI-driven growth tooling: automated reporting, content generation, personalisation at scale

Logistics

• EU/UK timezone, fully remote
• Full-Time (via EOR)
• No travel / light at start, reassessed as team scales — occasional Chennai (engineering), US (partners, conferences), EU (leadership)
• Start date ASAP