Head of B2B Marketing

About Deako

Deako is redefining the way people experience lighting in their home. Our premium, effortless modular smart lighting solutions make it easy for builders and homeowners to offer affordable luxury—combining beautiful design, effortless installation, and future-ready smart home compatibility.

We’re growing rapidly and seeking an experienced, strategic Head of B2B Marketing to drive lead generation, strengthen builder and trade relationships, and fuel revenue growth across our national footprint.

About the Role

As the Head of B2B Marketing, you’ll own Deako’s go-to-market strategy for our builder, integrator, and channel audiences—from awareness to conversion. You’ll lead demand generation, digital marketing, content creation, and sales enablement efforts while supporting offline experiences that bring the Deako brand to life in model homes, trade events, and showrooms.

This is a hands-on leadership role ideal for a strategic thinker who’s equally comfortable rolling up their sleeves to execute campaigns, build programs, and drive measurable business results.

Key Responsibilities

Lead Generation & Demand Marketing

• Develop and execute B2B marketing strategies that drive qualified leads and measurable pipeline growth.
  
  
• Own and optimize outbound lead generation programs, including cold email campaigns, email nurture sequences, and MQL processes.
  
  
• Run digital advertising programs (LinkedIn, Meta, Google Ads, etc.) and/or advertising campaign (endemic, programmatic, etc.) focused on awareness and conversion.
  
  
• Leverage HubSpot to segment audiences, define & automate campaigns, and analyze performance and use learnings to optimize performance.
  
  

Content Marketing & Communications

• Oversee content strategy and creation across multiple channels—emails, web, collateral, videos, and sales decks.
  
  
• Partner with product and sales teams to translate technical features into compelling, benefit-driven messaging.
  
  
• Build and maintain thought leadership and industry positioning across the builder and smart home ecosystem through whitepapers, case studies and more.
  
  

Sales Enablement & Internal Support

• Develop sales collateral, presentations, case studies, and competitive positioning materials.
  
  
• Create and maintain training material and resources for our trade partners.
  
  
• Collaborate with sales leadership to align marketing programs with business goals and target accounts.
  
  

Offline & Experiential Marketing

• Assist with setting strategy and execution for trade events, industry shows, and local builder events, along with nurturing leads that are generated from the show
  
  
• Oversee design, budget and production of product displays, and define/execute on the ideal model home experiences that brings awareness and elevate the Deako brand.
  
  
• Partner with sales and operations to ensure cohesive, premium representation across all offline touchpoints.
  
  

Analytics & Optimization

• Establish clear KPIs for marketing programs and track ROI across digital and offline channels.
  
  
• Continuously analyze campaign performance and market trends to inform strategy.
  
  
• Manage marketing budget, vendors, and agency relationships efficiently.
  
  

Qualifications

• 10+ years of progressive experience in B2B marketing, with proven success driving demand generation and pipeline growth.
  
  
• Expertise in HubSpot (marketing automation, CRM, analytics).
  
  
• Strong grasp of digital marketing tactics—email, paid media, SEO, content, and lead scoring.
  
  
• Experience in offline and experiential marketing, including event management, displays, and more.
  
  
• Excellent storytelling, writing, and communication skills.
  
  
• Ability to thrive in a fast-paced, entrepreneurial environment and lead cross-functional initiatives.
  
  
• MBA or advanced degree preferred.
  
  
• Experience in or knowledge of the home building, IoT, smart home, or connected home industries is a strong plus.
  
  

Why Deako

• Work remotely with a passionate, collaborative team shaping the future of smart home technology.
  
  
• Make an impact on a fast-growing brand with premium positioning and ambitious growth goals.
  
  
• Competitive compensation and performance-based incentives.

Deako Lighting Core Values:

• Driven: We are quick learners, innovators, and endlessly curious. We absorb information from diverse sources to continually refine our approach.
• Focused: We tackle challenges one at a time, prioritizing where we can make the most immediate and impactful difference.
• Transparent: We embrace both successes and setbacks. Innovation is born from problem-solving, and we cultivate a trustworthy environment where all issues can be discussed openly.
• Respectful: We engage respectfully at all times, valuing all contributions and challenging ideas constructively.
• Team-first: Our collective strength fuels our success. We value our community of partners and customers and recognize that our achievements are a result of our collaborative efforts.
• Accountability: Define success, measure results, and hold yourself and your teammates accountable. To reach our full potential as a company and as individuals, we must fully understand our successes and our shortcomings

Benefits Overview:

• Competitive Salary: $160,000-$180,000 annually, commensurate with experience and qualifications.
• Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth.
• Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off.