GTM Marketing Lead

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.

This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.

• US Market Expansion
• Lead GTM execution to expand our product into the U.S.
• Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.
• Build relationships with U.S.-based creators, affiliates, and communities.

• Growth Hacking & Marketing Execution
• Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).
• Optimize CAC and identify repeatable channels to scale.

• Implement and optimize viral loops, referral programs, and gamification mechanics.

• TikTok & Creator Marketing
• Run creator campaigns and affiliate activations directly on TikTok.
• Analyze creative performance and identify what hooks, sounds, and formats drive conversion.
• Build content + performance dashboards to measure growth funnel effectiveness.

• Cross-Functional Collaboration
• Work closely with Product & Ops to align marketing experiments with product launches.
• Feed back U.S. market insights into product development and roadmap prioritization.

• 3–5+ years of growth marketing / GTM experience in consumer apps or startups.
• Proven track record of expanding into the U.S. market.
• Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.).
• Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing).
• Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
• Startup mindset: scrappy, resourceful, experimental.
• Remote-first, with willingness to travel to Indonesia HQ as needed.