Growth Marketing Specialist (Remote, East Coast Preferred)

Overview

JAGGAER is leading the Autonomous Commerce revolution, a self-governing B2B commerce experience between buyers, suppliers, things (IoT), and partners. Leveraging AI and machine learning, our intelligent procurement solutions provide enterprise buyers and suppliers with smart-match recommendations that align buyer needs with supplier capabilities. Our solutions autonomously execute many repetitive, behind-the-scenes tasks to facilitate enterprise commerce. We are over 1,300 employees strong, all focused on customer success. For more information, visit www.jaggaer.com 

We are looking for an enthusiastic Growth Marketing Manager to join our Americas Growth Marketing team and provide creative ideas to help achieve our business goals for our installed base account management sales team. This role reports directly to the VP, Growth Marketing and is responsible for developing and managing industry-specific, account-based regional demand generation campaigns to cross-sell and up-sell into in-market customer accounts, build pipeline and accelerate opportunities to close. This position will collaborate closely with JAGGAER's sales, sales development, product, marketing operations, regional marketing teams, external agencies and vendors to plan and execute. The ideal candidate will be proficient in strategizing and executing industry-specific multi-channel campaigns and in partnering closely with account management teams on targeted account-based experiences (ABX).

Principal Responsibilities

Responsibilities:

• Liaise between sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers. • Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies • Drive JAGGAER's demand generation and sales goals through key regional field and industry activities, such as buying intent-driven account-based marketing (ABM) campaigns and content experiences, tradeshows and hosted events, webinars and time-bound digital marketing campaigns • Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customer’s buying journey • Plan, coordinate, execute and report on all regional in-person and virtual events, and tradeshows where JAGGAER participates. • Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale • Foster relationships and maintain direct alignment with regional sales teams in terms of pre, during, and post-campaign goals and performance • Work directly with key agencies, technology partners, and trade organizations to coordinate and execute paid media and sponsored lead-gen activities • Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads, email nurturing, landing pages, field outreach, content syndication, content hubs, direct mail, etc.) • Identify and manage paid media opportunities with industry publications, associations, industry influencers and other third parties that influence in-market opportunities • Sales enablement including developing 1:1 account-based content hubs to accelerate active sales cycles • Deliver closed-loop marketing reporting, dashboards, and analysis on campaign performance and pipeline and revenue attribution

Position Requirements

Position Requirements:

• Bachelor's degree in Marketing, Advertising, Communications or related field • 6-8 years of B2B demand generation, field marketing and digital marketing experience; specific experience in Account-Based Marketing preferred • Enterprise SaaS supply chain or procurement marketing experience is a major plus • Advanced experience with an ABM/ABX platform (e.g. 6sense, DemandBase) and intent data providers (HG Insights, G2) to orchestrate buyer intent-driven campaigns preferred • Knowledge of best practices in B2B marketing automation (Salesforce + Pardot preferred) • Experience leveraging content hubs/experiences tailored to the buyer’s journey and social advocacy tools (e.g. Oktopost) to drive account engagement is a plus • Track record of consistently delivering measurable results and making data driven decisions • Proven experience working with sales teams • Demonstrated analytical approach, understanding of core marketing and pipeline metrics • Ability to work independently with strong organizational, prioritization, project management, time management, and execution skills • Up to 15% of travel domestically (and perhaps internationally) is expected • Exceptional written and verbal communication skills, and work ethics • You are naturally energized, highly motivated, passionate, and hungry for knowledge What Does Success Look Like? • Your contributions help the Growth Marketing team consistently meet demand generation KPIs • You are a trusted advisor to customers when it comes to their participation in marketing activities • You have taken ownership of some demand generation activities and/or campaigns • You are considered a collaborative and integral part of the global Growth Marketing team • You are highly collaborative and are well able to communicate with colleagues across different functions and/or countries; you create comprehensive briefs and ask questions of others where you need them • You take a proactive approach in making recommendations and improving your team’s performance • You actively utilize available resources to learn more about JAGGAER’s market, our prospects, customers, what their pain points are, and how JAGGAER solutions fit them • Your contribution strengthens the quantity, and most importantly quality, of our lead pipeline • You are aligned to JAGGAER’s values: You’re passionate, humble, empathetic, accountable, and transparent with prospects, customers, and co-workers to transcend the customer experience

EEO: 

JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, or other applicable legally protected characteristics. 

ACCESSIBILITY: 

JAGGAER is committed to providing access and reasonable accommodation to applicants. If you are a qualified individual with a disability or a disabled veteran and you think you may require an accommodation for any part of the recruitment process, please send a request to: hr@jaggaer.com All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law. 

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