Growth & Marketing Specialist

About the Role:

We are seeking a Growth & Marketing Specialist to support our Growth & Marketing team in executing and optimizing marketing campaigns and outreach initiatives that drive engagement and lead generation for the Alluvium platform. This role will contribute to campaign strategy, manage outreach execution, and independently coordinate marketing and outreach initiatives. The ideal candidate brings strong communication skills, attention to detail, and the ability to take ownership of projects in a fast-paced, collaborative environment. 

We are seeking individuals who are interested in joining our team in transforming healthcare technology and make a significant impact on the industry. Be a key player in our journey to deliver innovative solutions that enhance the Alluvium platform and improve the healthcare experience for all. 

Key Responsibilities:  

• Execute and optimize marketing campaigns and outreach initiatives across multiple channels  

• Identify and research target accounts and key contacts to support outreach strategy  

• Develop and refine outreach messaging, including emails, sequences, and campaign content  

• Manage and execute outreach efforts, including email campaigns and follow-ups through CRM tools such as Pipedrive  

• Initiate outreach to prospective clients to generate engagement and support lead generation efforts  

• Track, analyze, and report on campaign performance and outreach effectiveness, identifying opportunities for improvement  

• Own timelines, tasks, and deliverables for assigned marketing and outreach initiatives  

• Collaborate with Sales and Marketing teams to align messaging, campaigns, and outreach efforts  

• Maintain and update website content and support performance tracking and optimization  

• Support planning and execution of marketing events, including post-event outreach and engagement 

Skills and Abilities: 

• Strong written and verbal communication skills, with the ability to craft effective and engaging messaging  

• Highly organized with strong attention to detail and the ability to manage multiple priorities independently  

• Self-starter with the ability to take initiative and own projects from execution through completion  

• Ability to analyze campaign and outreach performance and apply insights to improve outcomes  

• Creative thinker with the ability to contribute ideas for campaigns, messaging, and engagement strategies  

• Strong understanding of marketing fundamentals, including email campaigns, content, and basic analytics  

• Comfortable engaging with external audiences and initiating outreach conversations  

• Experience using CRM and marketing tools to manage campaigns and track performance  

• Collaborative mindset with the ability to work effectively across Sales, Marketing, and cross-functional teams 

Education and Experience: 

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience preferred 

• 2–4 years of experience in marketing, outreach, lead generation, or a related field required 

• Experience executing marketing campaigns and outreach initiatives with measurable outcomes 

• Experience using CRM tools (e.g., Pipedrive) and marketing platforms preferred 

• Experience working in a SaaS, healthcare technology/IT, or healthcare B2B environment highly preferred  

• Experience working in a startup or scaling organization is highly desirable. 

Culture and Success: 

• Collaborative team players with strong critical thinking and problem-solving skills 

• Leadership presence with an ability to engage and influence key stakeholders across the organization and make an impact  

• Thought leaders that cultivate a culture of out-of-the-box thinking and innovation 

• Self-driven and motivated with a desire to succeed in a fast-paced, changing environment 

• Team collaboration is encouraged to build strong meaningful relationships, while freely exchanging thoughts and ideas 

• High emotional IQ with an ability to stay calm under pressure 

• Keep a learning mindset, while recognizing failures and celebrating successes 

• Possess solid data and insights-driven business acumen  

What We Offer: 

• Experience in Shaping and Delivering a Leading Edge Healthcare Technology 

• Competitive Compensation Package 

• Health and wellness benefits effective the first of the month following your hire date 

• 401K and Matching 

• Very Progressive PTO policy 

• Cultural Focus on Work-life balance 

• Vacation Expense Reimbursement  

• Hybrid and Remote based roles  

• Access to role-based professional development/training opportunities