Growth Marketing Manager - Retention & Creator Partnerships

Bodily is hiring a Growth Marketing Manager to own and scale retention growth across lifecycle marketing and creator partnerships.

This role sits at the center of our revenue engine. You’ll run the channels that drive repeat purchase and customer lifetime value—email, SMS, affiliates, and performance creators—and work closely with paid media to improve conversion across the funnel.

This is a hands-on operator role. You will design lifecycle strategy, build campaigns and flows, run experiments, and measure results in revenue.

If you like owning meaningful channels, testing ideas quickly, and seeing your work directly move the business, this role offers unusual ownership and visibility.

Before You Apply

This role is best suited for candidates who:

• Have owned lifecycle or retention marketing for a DTC consumer brand
• Have hands-on experience running email/SMS marketing programs (Klaviyo strongly preferred)
• Have experience working with physical consumer products, not SaaS or B2B marketing

If your experience is primarily brand marketing, social media management, or agency account management, this role likely will not be the right fit.

About Bodily

Bodily is a modern resource for women’s bodies and health—evidence-based, design-led, and built for real life.

We develop research-backed products and provide expert-informed guidance for postpartum recovery, breastfeeding, pregnancy, and pregnancy loss: the common yet profoundly underserved transitions that women have historically navigated without nearly enough support.

Our founder pivoted from a career in private equity and CFO leadership roles after experiencing firsthand how unprepared she was for postpartum recovery and how inadequate the available resources and products were. Bodily was built to change that.

Today we are a venture-backed consumer health company with a growing product line developed in partnership with OB-GYNs, midwives, and IBCLC lactation consultants. Our products are sold direct-to-consumer and at national retailers including Target.

We believe women deserve better: better information, better products, and a world that actually understands what their bodies go through.

What You’ll OwnRetention Growth (Email & SMS)

Own our lifecycle marketing program end-to-end.

You will design, build, and optimize lifecycle programs that increase repeat purchase and customer lifetime value.

Responsibilities include:

• Building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, and sunset)
• Segmenting customers and running structured experiments to improve conversion and retention
• Planning and executing lifecycle campaigns aligned with promotions, product launches, and retail moments
• Measuring lifecycle performance through revenue, repeat purchase rate, and customer LTV
• Klaviyo experience is strongly preferred.

Creator & Affiliate Revenue Channels

Own and scale performance-driven creator and affiliate partnerships.

You will focus on creators and partners that generate measurable revenue—not awareness alone.

Responsibilities include:

• Recruiting and managing performance creators and affiliate partners
• Structuring commission programs and evaluating partner ROI
• Managing programs through platforms like ShopMy and Awin
• Securing whitelisting rights and feeding high-performing creative into paid channels

Success in this channel is measured in profitable revenue.

Growth Experimentation & Funnel Optimization

Work closely with paid media partners and marketing leadership to improve performance across the funnel.

You will:

• Analyze funnel performance across acquisition and retention channels
• Provide creative and conversion insights to improve paid media performance
• Use tools like Triple Whale and marketing dashboards to evaluate channel performance
• Run structured experiments that increase conversion and repeat purchase

Must Haves

• 5+ years in growth, retention, or lifecycle marketing
• Experience at a DTC consumer brand selling physical products
• Hands-on ownership of lifecycle marketing programs (email/SMS)
• Experience building and optimizing lifecycle flows and segmentation
• Strong understanding of CAC, LTV, and ecommerce funnel dynamics
• Experience running creator, influencer, or affiliate partnerships with measurable ROI
• Comfort operating as a hands-on builder in a lean team
• Strong analytical skills and ability to translate data into growth experiments
• Clear, concise communicator who can distill insights into actionable recommendations

Strong Positives

• Hands-on Klaviyo experience
• Experience with ShopMy, Awin, or affiliate platforms
• Familiarity with Triple Whale, Northbeam, or similar attribution tools
• Paid media fluency (Meta / Google mechanics)
• Experience in women’s health, baby, wellness, beauty, or supplements
• Experience in high-growth DTC companies

Who Thrives in This Role

This role is best suited for someone who:

• Likes owning channels end-to-end rather than coordinating across teams
• Enjoys testing ideas quickly and measuring results rigorously
• Thinks in terms of revenue impact, not campaign output
• Is comfortable operating with autonomy in a lean environment
• Wants visibility into how growth decisions shape the business

You will work directly with marketing leadership and company leadership with minimal layers between strategy and execution.

This Role Is Not For

This role likely will not be a fit if you are looking for:

• A pure brand marketing or communications role
• A social media management position
• A marketing strategy role without hands-on execution
• A role focused primarily on content or awareness campaigns

This role is focused on revenue growth through retention and performance channels.

What You’ll Get

• Health, dental, and vision benefits
• Remote flexibility (East Coast hours)
• Equity upside
• High degree of ownership and independence
• Direct exposure to leadership and company strategy

Why This Role Is Different

Many marketing roles focus on campaigns or coordination.

This role owns real growth levers—retention, lifecycle revenue, and creator partnerships—and gives you the autonomy to build, test, and scale them in a venture-backed consumer brand.

Your work will directly influence how the company grows.