Growth Marketing Manager (Remote)

About MyWellbeing

You are unique. Your therapist should be, too.

MyWellbeing is on a mission to make high-quality mental health care more personalized, accessible, and human-centered. Through thoughtful therapist matching, we help people find care that truly fits - while supporting clinicians in building meaningful, sustainable practices.

Since launching, MyWellbeing has supported more than 250,000 people in their search for care and built a community of 2,000+ mental health providers across the country. Our mental health education and resources reach over 45 million people each month, helping normalize therapy and expand access to care.

Our team is fully remote, with teammates across the U.S. and internationally, united by a shared belief that clinician wellbeing and client care go hand in hand.

We’re now hiring a Growth Marketing Manager - a brand-new role created to build the engine that brings people who need mental health care to the providers who can help them.

The Opportunity

MyWellbeing is hiring a Growth Marketing Manager to own and scale the marketing systems that drive client acquisition, engagement, and retention. This is a high-impact, high-ownership role - you’ll set strategy, manage budget allocation, and build the measurement infrastructure to know what’s actually working.

You’ll work directly with the founding team, combining rigorous data thinking with creative instincts to grow a brand that genuinely changes lives. This is not a role for someone who wants to run campaigns handed to them. You’ll build the playbook and execute on it.

Our most successful Growth Marketing Manager will be someone who:

• Thinks in systems - you build growth infrastructure, not one-off campaigns

• Is deeply fluent in measurement and attribution, and knows the difference between correlation and causation in marketing data

• Has a strong point of view on AI and actively uses it to accelerate output, quality, and experimentation

• Can move across paid, organic, content, and lifecycle

• Is energized by a mission that matters: more people accessing mental health care that fits

• Thrives in a startup environment - high agency, low ego, comfortable making decisions with imperfect information

• Has experience marketing a product that requires education before purchase

Responsibilities

Acquisition Strategy & Paid Growth

• Set acquisition strategy and budget allocation across paid and organic channels with genuine rigor - from content and community to paid infrastructure, with the measurement to know what’s actually driving revenue

• Own performance marketing across paid search, social, and emerging channels - with strong command of bidding, targeting, creative testing, and unit economics

• Identify new growth surfaces before the business needs them and build the case to go after them
  

Conversion, Retention & Lifecycle

• Oversee CRO, landing page strategy, email capture, and referral programs as compounding growth levers, not afterthoughts

• Build the retention and lifecycle programs that turn first-time clients into long-term subscribers — using segmentation, behavioral triggers, and channel mix that reflects how our users actually engage

• Own email and SMS as retention channels: flows, broadcasts, A/B tests, and the reporting to improve them
  

Experimentation & AI

• Create the experimentation cadence that lets the team move fast and make good decisions, with AI embedded throughout — from creative generation to test analysis to reporting

• Maintain a proactive pulse on new AI opportunities to advance and automate marketing outputs, volume, and quality

• Bring genuine fluency in AI tools and workflows: you use them daily, not aspirationally

Analytics & Reporting

• Own the growth reporting stack — dashboards, channel-level attribution, funnel analytics, and the weekly/monthly operating cadence that keeps the business oriented

• Build systems that make good decisions easier: define KPIs, track them rigorously, and create feedback loops between data and creative

• Partner with clinical and operations teams to understand the full client journey, not just the top of funnel

What Success Looks Like

First 90 Days

• Own paid channels end-to-end and begin experiments to optimize performance

• Lifecycle and retention programs live with measurable impact on engagement and rebooking

• Manage reporting dashboards and contribute thoughtfully to strategic leadership discussions

• Stand up a basic experimentation cadence and reporting dashboard

• Audit existing channels, creative, and attribution infrastructure; surface the top 3–5 growth opportunities
  

Six Months

• CAC and ROAS trending in the right direction across primary acquisition channels

• Attribution and incrementality infrastructure in place — you know what’s working and why
  

Year One

• You’re the authoritative voice on growth strategy inside MyWellbeing

• Sustainable, compounding systems running across acquisition, conversion, and retention

• A clear point of view on which channels and programs to scale next — and the data to back it

• Preparing to expand the growth department and making a case for which teammates and why
  

Qualifications

• 3+ years in growth or digital marketing, with at least 2 years focused on customer acquisition and 1+ years overseeing data and reporting

• You’ve built the engine, not just run it – you can point to growth infrastructure you stood up and the results it produced

• Genuine fluency in measurement: you understand the difference between correlation and causation in marketing data, and you build systems accordingly

• Strong point of view on AI and how it applies to growth workflows – from creative testing to experimentation infrastructure to reporting – and a track record of actually using it

• Experience marketing a product that requires education before purchase

• High agency, low ego – you move fast, decide with imperfect information, and own outcomes fully

• Comfortable holding strategic and executional responsibilities in parallel

• Experience with tools across the modern growth stack: paid platforms (Meta, Google), analytics (GA4, Mixpanel, or equivalent), email/lifecycle (Klaviyo, Braze, Brevo, or equivalent), and attribution

Compensation & Benefits

This role is offered with two compensation structures. Both carry the same scope of responsibilities - please let us know which works best for you.

Option 1: Predictable Salaried Role

• Base salary: $85,000 / year + full benefits

• 6-month review: path to $100,000 if qualitative and quantitative goals are being achieved
  

Option 2: Performance-Based Higher Earning Potential

• Base: $75,000 + performance bonus tied to acquisition and revenue growth targets

• Target total: $95,000–$115,000 / year depending on results
  

Benefits (both structures)

• Health, dental, and vision insurance

• Health FSA and Dependent FSA

• 401K Retirement

• Competitive PTO

• Warm, inclusive team culture

• Opportunities for internal career advancement as we continue to grow
  

Wellbee Love

At MyWellbeing, we call ourselves Wellbees – clinicians and teammates working together to build wellbeing in ourselves and in the communities we serve.

Our team consistently shares that the supportive culture and strong sense of purpose are among the most meaningful aspects of working here.

Opportunities for connection include:

• Quarterly team forums and weekly office hours with leadership

• Professional development and skill-building investments

• Virtual and in-person community events
  

“My favorite part about working here is the incredible team we have and the constant support we receive.”

“Such an amazing genuine group of people. I never have to feel scared or hesitant to reach out for support. It’s a truly supportive environment!”

How to Apply

If this opportunity resonates with you, we would love to connect. Click below to apply.

Together, we can help more people access care that truly fits – by reaching them before they even know we exist.