Growth Marketing Manager (Influencer & Creator)
TryHackMeTryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 5 million community members and our growth isn’t slowing down!
The Role
We’re looking for a Growth Marketing Manager (Influencer & Creator) to build and scale TryHackMe’s influencer and creator-led growth engine.
At TryHackMe, trust and credibility matter. Our most effective growth comes from educators, practitioners, creators, and builders who genuinely use and believe in our platform. In this role, you’ll own the strategy and execution of influencer, creator, and affiliate-style programs that drive awareness, user acquisition, and long-term adoption.
You’ll work closely with Brand, Content, Community, and Product Marketing to turn creators into authentic advocates — and advocacy into measurable growth.
Reporting to the Head of Marketing.
What You Will Do
Influencer & Creator Strategy
Own TryHackMe’s influencer and creator growth strategy, with a focus on:
Cybersecurity educators and trainers
Practitioners and professionals
Technical creators on YouTube, Twitch, LinkedIn, X, Reddit, and blogs
Identify, recruit, and onboard creators aligned with TryHackMe’s mission, values, and audience
Define creator tiers, engagement models, incentives, and lifecycle programs
Campaigns, Partnerships & Execution
Plan and execute influencer-led campaigns across:
Educational content
Tutorials, walkthroughs, and challenges
Live streams, AMAs, and community activations
Manage end-to-end creator partnerships:
Outreach, negotiation, contracts, and ongoing relationships
Collaborate with Community and Customer Marketing to integrate creators into:
Events, hackathons, CTFs, and community programs
Ensure creator content is authentic, technically credible, and on-brand
Measurement, Attribution & Growth Impact
Define success metrics for influencer and creator programs, including:
Traffic, sign-ups, activation, and paid conversion
Content performance and engagement
Cost efficiency and ROI
Own tracking, attribution, and reporting for creator-driven growth
Run experiments across creators, formats, and platforms to identify scalable growth levers
Cross-Functional Collaboration
Partner with Brand and Content teams to align creator narratives with campaigns and launches
Collaborate with Community to turn creators into long-term advocates and leaders
Share insights on audience behavior, content performance, and channel opportunities across the org
What You Will Bring
Essential
4–7+ years experience in growth marketing, influencer marketing, or partnerships, ideally in SaaS, tech, or education
Proven experience building and scaling creator or influencer programs with measurable growth impact
Strong understanding of creator platforms (YouTube, Twitch, LinkedIn, X, Reddit, etc.)
Data-driven mindset with experience tracking attribution, conversion, and ROI
Excellent relationship management and negotiation skills
Strong judgment around brand safety, authenticity, and long-term creator value
Desirable
Experience in cybersecurity, developer tools, or technical education
Familiarity with affiliate, referral, or ambassador-style growth programs
Experience working with community-driven or PLG products
Startup or scale-up experience with comfort owning strategy end-to-end
Creative, experimental mindset with a bias toward rapid iteration
Why Join TryHackMe
Build a creator-led growth engine rooted in trust and education
Work with some of the most respected voices in cybersecurity and tech learning
Own a high-impact channel with clear growth and revenue influence
Collaborate with brand, community, and product teams in a mission-driven company
Benefits & Perks
Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
Tools – A dedicated work laptop + accessories you need.
Swag Pack – Start your TryHackMe journey with branded swag.
Personal Development – £2,500 annual training budget for certifications and more.
⛱ Company Retreat – Annual retreat, fully paid for by TryHackMe.
Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
Health Insurance – Provided if public healthcare isn’t available in your country.
Enhanced Maternity & Paternity – Above statutory requirements.
401k / Pension – Easy retirement saving with company contributions.
Please note: At this time, we are unable to provide visa sponsorship.
Hiring Process
Application review
Screening interview (30m)
Scenario-based interview (60m)
Co-founder interview (30m)