Growth Marketing Manager

Who We Are

Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.

Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.

Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work. 

Description

Cobalt is looking for a Growth Marketing Manager to join our marketing team. This isn't a traditional demand gen role. We are shifting toward a sophisticated Growth Marketing framework that prioritizes high-quality account progression and buying committee penetration over raw lead volume.

In this role, you will develop, execute, and measure integrated marketing plans designed to build and accelerate the regional sales pipeline across North America and EMEA regions. You will leverage your experience to deliver pipeline-impacting campaigns, advanced account-based marketing (ABM), customer marketing, and channel partner programs.

With tight alignment with regional sales, you will utilize 6sense, Qualified, UserGems, and HubSpot to identify intent and track buyer movement, ensuring positive contributions for both new business and expansion pipeline. You are accountable, fearless in taking ownership, and ready to move beyond "lead gen" to innovate programs across the entire customer journey.

What You’ll Do

• Full-Lifecycle Account Progression: Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new customer acquisition and expansion within existing accounts.
• Buying Committee Penetration: Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics such as webinars, events, email, social, and display.
• Intent & Movement Orchestration: Use 6sense intent signals and UserGems tracking to trigger precision plays that surround the buying committee and follow previous champions to new target accounts.
• Customer Marketing & Advocacy: Develop programs to nurture existing customers, leveraging their success stories to drive expansion pipeline and cross-sell opportunities.
• Conversion Optimization: Develop strategies to drive pre-qualified applications into sales-qualified opportunities and closed-won deals.
• Content Execution: Own the content for campaigns, including reports, eBooks, white papers, and promotional offers tailored to different stages of the customer journey.
• Sales & Success Enablement: Act as the primary marketing contact for local sales teams, participating in planning sessions and tracking lead follow-up for your region.
• Data & Learning: Monitor regional marketing plan metrics and incorporate learnings into programs to ensure lead flow and funnel efficiencies are optimized.

You Must Have

• Experience: 5 - 6 years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment.
• ABM Execution: Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies.
• Field & Customer Focus: Experience planning and executing field marketing strategies and events for both prospects and customers.
• Technical Proficiency: Proficiency in HubSpot, Salesforce and Intent Platforms (6Sense or UserGems) 
• Analytical Skills: The ability to interpret data to derive actionable insights that drive campaign optimization and improve outcomes.
• Communication: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content.
• Accountability: A strong sense of ownership and the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice to Have

• Technical Proficiency: Direct experience with both UserGems and Qualified
• Tools: Hands-on experience with JIRA and Tableau 

Why You Should Join Us

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry 
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU) 
• Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for:
• Wellness
• Work-from-home equipment & wifi
• Learning & development
• Make the most of our flexible, generous paid time off and paid parental leave 

Pay Range Disclosure (For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($87,200 - $130,000) + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  The salary range may differ in other states and may be impacted by proximity to major metropolitan cities. 

Cobalt (the "Company") is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.