Growth Marketing Manager (Acquisition & Channels)

About Us

Playlink is an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.

Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

The Role

We are looking for a Growth Marketing Manager to own and scale Bluff’s player acquisition channels.

This role is responsible for identifying, testing, and scaling growth opportunities across influencers, affiliates, SEO, and emerging channels. You will operate with a strong experimental mindset, continuously testing new ideas, measuring performance, and doubling down on what works.

This is not a traditional “marketing ops” role. You are a growth operator, focused on driving efficient user acquisition and building scalable channels that deliver long-term value.

Responsibilities

Channel Development & Ownership

• Identify, build, and scale acquisition channels, including:

  • Influencers / creators

  • Affiliates

  • SEO / organic search

  • Community platforms (eg. Telegram, Discord, Reddit)

• Continuously explore and test new growth opportunities across emerging channels

Influencer & Creator Strategy

• Develop a more efficient approach to influencer marketing:

  • Identify undervalued creators and performance-driven partnerships

  • Structure deals focused on ROI, not vanity metrics

• Test alternative models, including:

  • Micro-influencers

  • Performance-based partnerships

  • AI-generated or virtual influencers

Experimentation & Scaling

• Run rapid tests across:

  • Channels

  • Creatives

  • Messaging

• Measure and optimize for:

  • CAC

  • LTV

  • Payback period

• Scale channels that demonstrate strong unit economics, and quickly cut those that don’t

SEO & Organic Growth

• Develop and execute SEO strategy:

  • Content development

  • Backlink strategy

  • Technical optimization

• Drive sustainable, long-term organic acquisition

Analytics & Performance

• Track and report on performance across all acquisition channels

• Build a clear view of:

  • Channel-level ROI

  • Player quality by source

• Work closely with Lifecycle Growth Manager to ensure alignment on player value and retention

Required Experience & Skills

Experience

• 3–6 years in growth marketing, performance marketing, or acquisition roles

• Experience with:

  • Influencer marketing

  • Affiliate marketing

  • SEO or organic growth

• Experience in iGaming, crypto, gaming, or similar industries is a plus

Skillset

• Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)

• Deep understanding of acquisition metrics (CAC, LTV, ROI)

• Experience running experiments and scaling channels

• Ability to operate across multiple channels simultaneously

Traits

• Self-starter who thrives in ambiguity and moves quickly

• Highly commercial mindset > focused on ROI and efficiency

• Curious and experimental > constantly testing new ideas

• Scrappy operator > finds ways to win without relying on large budgets