Growth Marketing Manager

The Growth Marketing Manager for ImPACT plays a pivotal role in accelerating lead and revenue growth through data-driven performance marketing, funnel optimization, and campaign execution. This role is ideal for a strategic marketer who thrives on testing, learning, and scaling successful tactics. You’ll be instrumental in expanding our reach across healthcare, education, and sports, driving measurable ROI and supporting customer acquisition and retention goals. 

In this role you will get to:

• Build and manage HubSpot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeys
• Develop and execute scalable marketing automation workflows, nurture campaigns, and Salesforce integrations in HubSpot 
• Launch and optimize paid media campaigns across Google Ads, LinkedIn, and industry platforms, testing copy, targeting, CTAs, and landing pages to drive conversions and ROI 
• Increase website sessions and form submissions through improved navigation, SEO, CTAs, and user flows
• Use GA4 to analyze website traffic, map user journeys, track events, and tag conversions 
• Grow MQLs through webinars, gated content, and strategic referral partnerships
• Maintain and deliver accurate marketing dashboards and reports using HubSpot, Salesforce, and Tableau 
• Track and analyze key metrics like CPC, CTR, and ROI, providing actionable bi-weekly performance insights
• Ensure CRM data hygiene and lead-source integrity across our HubSpot and Salesforce instances
• Collaborate cross-functionally to develop and execute a comprehensive growth marketing strategy that fuels business expansion 

Disclaimer 

The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary. 

Who You Are:

• An experienced growth marketer with 5+ years in performance marketing roles in a startup (ideally venture-backed)
• Data-driven and financially fluent – you’re a spreadsheet wiz, have ample experience forecasting, executing, and optimizing for lead growth
• Someone who thrives in small teams, wears many hats, and wants to build a company that genuinely makes the world better
• Highly organized, proactive, and calm under pressure with a love for finding clarity in chaos
• A person with a true “yes” attitude and willingness to go the extra mile. The words “that’s not my job” are not in your vocabulary
• Exceptional written and oral communication. You communicate well with ease and know how to be direct and kind at the same time
• Relentless initiative that lets you thrive in working independently and always see several steps ahead
• An optimist who brings positivity to the room, even when things are challenging 

 Physical Requirements:

• Remote
• Up to 5% travel for off-site team meetings
• May require stationary positions (sitting or standing) for extended periods

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid long-term disability 
• Paid Parental Leave
• Supplemental life insurance options   
• Company paid Employee Assistance Program (EAP)  
• Retirement plan with discretionary company matching   
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
• Premium subscription to Calm for employee and dependents  
• 33 days of company paid time off (PTO, Holidays, Wellness Days)   
• Quarterly Focus Days
• Flexible work arrangements 
• Tuition Reimbursement Program 
• Company orientation and 30/60/90 Day Onboarding 

Compensation: A reasonable estimate of the base compensation range for this position is $90,000 - $100,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.