Growth Marketing Lead

Job Overview

Rebound is seeking a Growth Marketing Lead to scale acquisition, retention, and lifecycle strategies nationwide. You will optimize the growth funnel end-to-end, how people discover Rebound, convert, engage, and stay, so that more survivors can access effective, specialized care.

This is a highly cross-functional role combining strategic thinking, analytical rigor, and hands-on execution. You will work closely with the executive team, product, brand, and clinical operations to design experiments, translate insights into scalable systems, and drive sustainable growth.

What You’ll Do

• Own Rebound’s growth initiatives across acquisition, activation, and retention, partnering directly with the executive team.
• Build and scale performance marketing programs across paid, owned, and organic channels (Meta, Google, TikTok, affiliates, and emerging platforms).
• Design, run, and analyze experiments across messaging, channels, landing pages, and funnels to optimize conversion and engagement.
• Lead lifecycle marketing execution end to end, including email, SMS, and in-app journeys, ensuring trauma-informed and conversion-driven messaging.
• Collaborate with product, brand, and clinical teams to translate insights into scalable improvements across the growth funnel.

Required Skills and Experience

• 4–7 years in growth, lifecycle, or product marketing roles, ideally in fast-paced B2C or healthcare-adjacent environments.
• Proven ability to design, run, and analyze experiments to optimize funnels and drive measurable growth.
• Comfortable owning both strategy and hands-on execution with significant ownership and impact.
• Strong analytical skills: adept at pulling data, interpreting trends, and making fast, informed decisions.
• Excellent communicator with the ability to influence cross-functional teams and senior stakeholders.

Nice-to-Haves

• Experience in healthcare, mental health, or other regulated consumer products.
• Experience with direct-to-consumer growth or scaling at early-stage/fast-growing companies.

Benefits

• Mission-driven, collaborative product + clinical operations culture
• Competitive compensation, stock options, and performance incentives
• Medical, dental, vision, and 401(k)
• Flexible PTO
• Parental leave: 12 weeks fully paid (primary) / 6 weeks fully paid (secondary)
• Equal Opportunity Employer committed to diversity and inclusivity