Growth Marketing Lead (Contract)

About WelcomeLend

WelcomeLend is one of the fastest-growing middle market capital markets advisories. We pair seasoned capital markets experts with our proprietary tech to deliver efficient, transparent, and market beating deal execution at scale. In the last few years WelcomeLend has over $3B of closed transactions and growing rapidly. Join us in building the future of CRE capital markets.

Summary

We are seeking an Growth Marketing Lead to join our remote-friendly Growth and Marketing team. In this role, you'll own the full outbound email lifecycle: building and managing sending infrastructure, maintaining domain and deliverability health, sourcing and segmenting leads, writing and iterating on campaign copy, and driving consistent pipeline through tools like Instantly, Apollo, and others. This role requires deep technical fluency in cold email infrastructure alongside a strong command of outbound strategy, sequencing, and performance analytics.

Key Focus Areas

• Infrastructure & Deliverability: Own the technical foundation of our outbound program: domain setup, mailbox provisioning, DNS configuration (SPF, DKIM, DMARC), warm-up, and ongoing sender reputation monitoring to ensure consistent inbox placement at scale.
• Campaign Strategy & Execution: Lead full-cycle campaign management: building sequences, writing copy, segmenting audiences, running A/B tests, and iterating on messaging to maximize reply rates and qualified pipeline output.
• Lead Sourcing & List Management: Source, enrich, and maintain targeted lead lists using Apollo, Clay, or equivalent tools; apply rigorous data hygiene and ICP segmentation to ensure every send reaches the right audience.
• Performance & Reporting: Track and report on key metrics, open rate, reply rate, bounce rate, positive reply rate and translate campaign data into clear insights and actionable next steps.

Minimum Qualifications

• 3+ years of hands on cold email or outbound lead generation experience
• Proven track record managing campaigns with measurable reply rates and pipeline contribution
• Fluency in email deliverability; warm-up protocols, DNS setup, blacklist monitoring, and spam trigger mitigation
• Proficiency with tools like Instantly.ai, Apollo.io, or comparable outbound platforms

Preferred Qualifications

• Existing playbooks or proven outbound frameworks that can be deployed immediately
• Experience with Clay.com or AI-driven personalization at scale
• Background in B2B SaaS or agency outbound environments
• Strong copywriting skills, ability to write concise, personalized outreach that generates replies

#LI-Remote

Compensation Transparency

The US compensation for this position is based on a fixed contract rate. Pay range: based on a good faith assessment for this role, the hourly rate ranges from $40-$65/hour across all US locations. The actual rate will be determined based on the individual's experience and skill level. This is an independent contractor position. No employee benefits are provided. Independent contractors are eligible for platform enablement support including CRM access and pipeline tools that increase throughput and efficiency.

WelcomeLend provides equal opportunity to all individuals seeking to engage with our organization, and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information.