Franchise Marketing Manager

Location: Cambridge, UK – This position offers flexible working options, including predominantly remote work. Applicants are preferably based (or willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.

Ready to turn some of gaming's most passionate moments into marketing that players love?

Every RuneFest, merchandise drop and brand partnership needs someone who can take a great product and make sure the world hears about it. As our Franchise Marketing Manager, that someone is you. You will be the hands-on marketer for Fandom (our merchandise, live events and partnerships) and for the franchise-wide moments that no single game owns, from cross-game partnerships to big community events.

This is not a games marketing role. It is a chance to build marketing from the ground up for one of gaming's most dedicated communities, as our merchandise ranges grow, our live events get bigger after our biggest RuneFest yet, and new brand and transmedia partnerships take shape. You will write the copy, shape the positioning, brief the creative and see every campaign through, working alongside the teams behind the products.

What you'll be doing

• Own the marketing for Fandom and franchise-wide moments, turning every merch drop, live event and partnership into a campaign that runs on time and lands with the community.
• Write product descriptions, promotional copy and ad copy for our merchandise store, so every product launches with clear positioning that speaks to the players it is made for.
• Interpret each product, audience and price point to shape the message yourself, taking your ideas to the team and refining them, rather than waiting for a finished brief.
• Plan and deliver store promotions in step with the trading calendar, driving traffic and sales for drops, bundles and launches.
• Lead marketing support for flagship live events such as RuneFest, briefing Creative Services on trailers, banners, landing pages and on-site signage and delivering everything to deadline.
• Work with our Partnerships team to deliver marketing for brand collaborations, sponsorships and licensee activity that brings our IP to new audiences.
• Build and maintain a rolling marketing calendar across merchandise, events and partnerships that fits our game roadmaps, so nothing falls between the cracks.
• Use audience insight and performance data to shape plans and report back on what worked, while pulling together inputs from Community, Social, Product Marketing and each game marketing team into one cross-channel plan.

What we're looking for

• Proven hands-on marketing execution, including planning, briefing, writing and running campaigns end to end rather than supporting someone else's plan.
• Demonstrable commercial copywriting for ecommerce or product launches.
• Experience briefing creative teams or agencies to deliver assets on time and on budget, including for product launches and live events.
• Working knowledge of ecommerce promotional mechanics such as drops, bundles and launch sequencing.
• Practical experience using audience insight and performance data to shape plans and report on results, and recognising where insight is missing.
• Experience marketing licensed product, sponsorships or creator partnerships is a strong advantage.
• A track record of managing a busy rolling calendar and collaborating across teams, with a genuine understanding of passionate fan communities, ideally from games or a highly loved entertainment brand.

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Discretionary annual performance bonus.
• Minimum 6% Pension contributions.
• Life Insurance.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

Inclusion & Accessibility Statement

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.

If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.

Right to Work Statement

This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship for this position, either now or in the future. Applicants must therefore be able to demonstrate their ongoing eligibility to work in the UK without the need for employer sponsorship.

About Jagex

We are Jagex: The RuneScape Company. Home to one of gaming’s most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape, has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.

As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025, representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit  https://www.jagex.com/ .

Headquartered in Cambridge, United Kingdom, we are home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions and values. We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences that inspire our communities.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

Join us. The next era of RuneScape and the next chapter of Jagex: The RuneScape Company starts now.