Role Summary

The Field Marketing Manager – West is responsible for driving regional pipeline and revenue impact through the execution of field-led marketing programs aligned to Vertex’s integrated demand strategy. This role partners closely with West region Sales, Customer Success, and Partner teams to localize and activate campaigns, deliver high-impact field experiences, and accelerate deal progression.

This role owns field-sourced and field-influenced pipeline for the West region and serves as the primary marketing liaison to regional sales leadership, ensuring tight alignment between go-to-market priorities and execution.

Key Responsibilities

Regional Field Execution

• Plan and execute regional field marketing programs aligned to integrated demand campaigns

• Localize global campaign kits for West region relevance

• Execute events, executive dinners, roundtables, conferences, and customer/partner activations

• Capitalize on corporate and industry events by facilitating 1:1 meetings and follow-up programs

Regional Pipeline Ownership

• Own pipeline generated from field-led and localized execution

• Partner with Sales leadership on territory and account priorities

• Track performance and optimize programs against pipeline and ROI goals

Sales & Cross-Functional Alignment

• Serve as the primary marketing partner to West region Sales leadership

• Collaborate with Demand Center, Solution Marketing, Partner Marketing, and Inside Sales

• Evangelize demand programs with regional field teams

Customer & Market Insight

• Capture insights from customer interactions and field programs

• Communicate regional needs back to central marketing teams

• Analyze performance by segment, vertical, and buying stage

Budget & Performance Management

• Manage the West region field marketing budget

• Track spend, ROI, and execution effectiveness

• Provide performance reporting and insights

Key Deliverables

• West region field marketing plan and execution calendar

• Localized campaign execution plans

• Regional pipeline and performance scorecards

• Post-event ROI summaries

Required Qualifications

• Bachelor’s degree or equivalent experience

• 7+ years of B2B field marketing experience in software or technology

• Proven success driving pipeline through field programs

• Strong sales partnership and stakeholder management skills

• Ability to operate in a fast-paced, growth environment

Preferred Qualifications

• Enterprise or upper mid-market sales support experience

• Familiarity with ABM strategies

• Experience in a matrixed, global organization

Success Measures (KPIs)

• Regional pipeline generated and influenced

• Event and field program ROI

• Engagement and conversion metrics

• Budget utilization effectiveness

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.