Field Marketing Manager - Remote

The Field Marketing Manager leads regional marketing efforts to support pipeline growth and sales alignment within North America. The role is responsible for planning and executing localized marketing programs and events, adapting global campaigns for regional relevance, and partnering closely with Sales to ensure marketing efforts are aligned to local priorities and revenue goals. This role works in close collaboration with Sales, Corporate Marketing and Sales Development Representatives to execute global messaging with regional nuances and priorities applied.

Key responsibilities:

Regional Campaign Execution

• Plans and delivers regional marketing programs aligned to sales goals and local market needs, including collaborating with partners on joint programs.
• Localizes global campaigns to ensure relevance and impact in the region.
• Coordinates with Corporate Marketing to maintain consistency in brand and messaging.

Sales Partnership & Alignment

• Partners with regional sales leaders to align on pipeline goals, campaign priorities, and market opportunities.
• Supports targeted sales initiatives with localized marketing tactics and materials.
• Maintains ongoing communication with Sales to gather feedback and optimize regional efforts.

Event Management

• Manages local, regional specific events including logistics, promotion, and post-event follow-up.
• Collaborates with internal teams and external vendors to deliver high-quality experiences that support pipeline and engagement.
• Tracks event performance and provides insights to inform future planning.

Execution & Reporting

• Owns country-specific marketing plans, budgets and execution, ensuring alignment with business goals.
• Monitors campaign and event performance, providing recommendations for improvement.
• Supports reporting on regional marketing activities and pipeline contribution.

Skills & competencies: 

• Experience in field or regional marketing within a B2B environment
• Workday experience or understanding of HR, payroll and benefit platforms preferred
• Strong understanding of local market dynamics and sales alignment
• Ability to adapt global campaigns for regional execution
• Experience in coordinating regional marketing efforts
• Excellent project management and organizational skills
• Clear and confident communicator, both written and verbal
• Collaborative team player with a proactive, solutions-focused mindset
• Strong partnership with sales leaders and teams
• Experience managing events and working with cross-functional teams
• Familiarity with marketing platforms such as Salesforce, HubSpot and ZoomInfo
• Strong understanding of data segmentation, profiling and analysis
• Ability to manage multiple priorities in a fast-paced environment

At Strada, our values guide everything we do:

• Anticipate Customer Needs – We stay ahead of trends so our customers can grow and succeed.

• Own the Outcome – We take responsibility for delivering excellence and ensuring things get done right.

• Challenge Ourselves to Work Smarter – We move faster than the world around us to drive change and accomplish more.

• Empower Each Other to Solve Problems – We tackle challenges head on, ask tough questions, and collaborate to find the best solutions.

• Care About Our Work – We understand that what we do impacts millions, and we have a responsibility to get it right.

Benefits

At Strada, we support your whole self—offering a range of benefits for your health, wellbeing, finances, and future. These include health coverage, wellbeing programs, paid leave (vacation, sick, parental), retirement plans, learning opportunities, and more.

All offers are contingent on successful completion of background checks, where permitted by law and as appropriate for the role. These may include identity, education, employment, and in some cases, criminal history verification, checks against global watchlists, credit reports, and/or drug testing. You’ll be informed of the specific checks applicable to your role and location during the recruitment process.

Our commitment to Diversity and Inclusion

Strada is dedicated to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and supported. We believe that embracing differences strengthens our teams and drives innovation and success.

Equal Employment Opportunity Statement

Strada is an Equal Opportunity Employer and prohibits discrimination based on legally protected characteristics. We provide reasonable accommodation for disabilities and religious practices. Applicants may request reasonable accommodation by contacting their recruiter.

Authorization to work in the Employing Country

To be considered, you must have current and future work authorization in the country where you're applying, without the need for visa sponsorship by Strada.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum - Maximum:

$80,150.00 - $148,850.00

Pay Transparency Statement: Strada considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Strada makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.

Strada provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Strada is committed to a diverse workforce and is an affirmative action employer.