Field Marketing Manager - North America

Field Marketing Manager – North America (NAM) 

Location: Remote (Must be based in the United States or Canada) 
Reporting to: Field Marketing Director, Americas  

Centric Software, a fast-growing, innovation-driven enterprise software company, is seeking a Field Marketing Manager to drive marketing strategy and execution across North America. Centric Software delivers innovative solutions from product concept to commercialization across all retail verticals, including Fashion, Outdoor, Sports, Retail, and Home. 

Reporting to the Field Marketing Director, Americas, this role will be responsible for planning and executing high-impact regional field marketing programs aligned with sales priorities and business growth objectives. 

This position requires a highly strategic and hands-on marketer with strong expertise in event marketing and Account-Based Marketing (ABM), capable of partnering closely with sales to engage target accounts and accelerate pipeline. 

This is a fully remote role based in North America. 

If you are a dynamic, results-driven marketer with a passion for creating impactful experiences and engaging key accounts, we’d love to hear from you. 

Key Responsibilities 

• Define and execute the North America field marketing strategy aligned with regional sales goals and global marketing priorities  

• Plan, manage, and execute high-impact events including trade shows, executive roundtables, hosted events, and third-party conferences  

• Own and drive Account-Based Marketing (ABM) programs in collaboration with sales, targeting key strategic accounts  

• Partner closely with sales teams to support account engagement, pipeline progression, and deal conversion  

• Manage relationships with external vendors, agencies, and event partners  

• Oversee regional marketing budget, tracking ROI and ensuring efficient spend  

• Conduct market, account, and competitive analysis to inform strategy and segmentation  

Requirements 

• 5+ years of experience in B2B SaaS marketing, with a strong focus on field marketing, event marketing, and ABM  

• Proven track record of planning and executing successful in-person and virtual events that drive pipeline and revenue  

• Hands-on experience building and executing Account-Based Marketing programs in partnership with sales  

• Strong understanding of the North American market 

• Experience with marketing automation and CRM platforms (e.g., Salesforce, Asana Pardot/Marketing Cloud)  

• Data-driven mindset with the ability to analyze performance and optimize campaigns  

• Excellent collaboration skills, with experience working closely with sales and cross-functional teams  

• Highly organized, proactive, and able to manage multiple projects in a fast-paced environment  

• Experience managing budgets, vendors, and external partners  

• Willingness to travel (approximately 25%) for events and field activities  

Additional Information 

• This is a remote role; candidates must have a dedicated home office setup and reliable internet connection  

• Travel is required to support regional events, customer meetings, and internal initiatives  

• Access to co-working spaces or offices may be available depending on location